powerful tool
January 02, 2025

powerful tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

I use Google Analytics to see tendencies, inflection points into different sectors. It helps me to realize what are main changes in one specific sector, or product or service. but problem is how use at the beginning that amount of data. even though it is intuitive is how to start with that amount of data

Pros

  • Luxury: see diferent brands in luxury and how is tendency in all of them
  • see trends in EV industry and SiC spefically

Cons

  • first sight: it is complex to understand first time you get contact with.
  • once you use it, need to be more intuitive. with some examples in some areas that can help you to start with something (p.ex.: tamples/examples on finance, marketing...)
  • can reduce cost per impact. so increase ROI
  • but not really use to increase RoI, but to assess diferent trends
I think Google Analytics is a very powerful tool, but at the beginning is not easy to use. could be more user friendly, paritcularly for beginners like me with less experience with this kind of tools. it could be easier if there is some tamplets grouping by sector /needs /targets.

Do you think Google Analytics delivers good value for the price?

Not sure

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Google Analytics again?

Yes

well suited: Google Analytics is well suited monitoring traffic, see trends and help to understand what could be possible results in a specific company. for straightforward analysis is easy and well suited.

less appropriate: Google Analytics is less appropriate in an assessment in where you want to interact with social media websites plus other sources.

Google Analytics Feature Ratings

Web Analytics
7.8
Traffic Reporting
8
Lead Conversion Tracking
7
Behavior Analysis
7
Bounce Rate Measurement
8
Device and Browser Reporting
9
Pageview Tracking
9
Event Tracking
7
Referral Source Tracking
8
Customizable Dashboards
7

Comments

More Reviews of Google Analytics

  1. Home
  2. Web Analytics Tools
  3. Google Analytics Reviews
  4. User Review of Google Analytics