A great starter analytics tool
March 05, 2025

A great starter analytics tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

We don't use it a lot since we have the free version but it seems to have been improved after the Google Analytics 4 switch. Despite the initial setup hurdles, Google Analytics is now more customizable and robust than it used to be. We use it mainly for web analytics and conversion tracking. It's now similar to Adobe Analytics in the way it is structured.

Pros

  • free
  • universal and compatible with most products
  • Easy to setup the tag
  • components now offer more in depth customizability and tracking

Cons

  • Steep learning curve compared to before
  • Free version does not show all data (sampled)
  • Data privacy concerns
  • No positive impact yet
Little difficult to navigate and setup initially
Adobe Analytics is better in almost all aspects except for it's complexity in implementation.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

No

For a free tool this is a no brainer. It is perfect for small organizations. For larger businesses, the paid version is the way to go. Plenty of resources available to learn and we also have universal compatibility to boot. I would say that there may be better tools out there with visualizations and advanced metrics.

Google Analytics Feature Ratings

Web Analytics
7.5
Traffic Reporting
8
Lead Conversion Tracking
8
Behavior Analysis
7
Bounce Rate Measurement
8
Device and Browser Reporting
8
Pageview Tracking
8
Event Tracking
7
Reporting in real-time
7
Referral Source Tracking
7
Customizable Dashboards
7

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