TrustRadius Insights for Highspot are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Time-saving Tool: Many users have found Highspot to be a time-saving tool that helps them stay organized and keep their frequently used materials easily accessible. With its efficient features and functionalities, it streamlines workflows and eliminates the need for manual searching, ultimately saving valuable time.
User-friendly Interface: Highspot's user-friendly interface is praised for its intuitiveness, making it easy for users to navigate and perform tasks quickly. The well-designed layout and intuitive controls contribute to a seamless user experience, allowing users to effortlessly find what they need without any hassle.
Effective Content Management: The content library and storage capabilities of Highspot are highly valued by users. They appreciate the ability to store, organize, and manage their content in one centralized location. This allows for ongoing refreshment of materials and ensures that everyone has access to the most up-to-date information, leading to more effective collaboration and communication within teams.
Highspot addresses cross-team collaboration and seamless, strategic marketing efforts. It's been an amazing tool for my sales team, especially because we are a remote company with state-specific territory needs.
Pros
Collaboration
Strategic collateral
Digital rooms
Cons
Analytics tracking & management for opportunities in Salesforce
Quick video pop-up tutorials
Less required clicks when creating Spots for customer tracking
Likelihood to Recommend
It allows sales teams to be cross-collaborative and work with the marketing team when strategic efforts are needed in state-specific territories.
We use Highspot to consolidate all of our sales materials in a single platform. We also train those reps using the training features, with AI features, and are starting to dive into the external sharing (digital rooms) options available.
Pros
The AI search feature is very good
The vision of being able to see business impact on training, content, etc.
Being able to embed AI coaching into training is incredible valuable
Cons
Analytics are powerful but sometimes not useful. Either too high-level or too granular
I am logging bugs pretty frequently
Likelihood to Recommend
I would love more people using it and pushing the features. I can imagine a time where we can really see the business impact on what we are creating in terms of external/internal content and training. However, it requires major leadership commitment to get everything out of what's available, and that has prevented us from true adoption of the coolest features.
VU
Verified User
Employee in Finance and Accounting (10,001+ employees)
Highspot solves a fundamental problem for us: a centralised platform, a "sales central" if you will, that contains not only the content we need to engage with customers, but also the latest versions of that content. The ability to send both internal and external parties links to content, knowing that it will always be the latest version is invaluable. Over the years I have used shared folders, SharePoint, and, lately, Teams as channels for information but all are messy and none are good at version control and surfacing information.
Pros
Version Control: the latest versions of internal and external facing info.
Tracking engagement.
Seeing content without having to download it first.
Using a channel other than email to engage both internally and externally.
Cons
I feel one area is in Search - probably this is the one area where AI would assist.
Sometimes it can be confusing when sending someone a document that is in "my content" which people don't have access to, when I meant to send them the version of the content from the general area.
Likelihood to Recommend
It excels at sharing content with customers, then tracking when customers engage with that content. Specifically, making sure that a customer always sees the latest version of the PowerPoint, brochure or specification sheet is so incredibly valuable. Honestly if this were its only function, it would be enough and this completely differentiates it from the morass that is SharePoint.
I was using Highspot as a customer advocacy manager to publish customer stories, one-pagers, wins, etc., to our sales team in an effort to make it simple for them to share/pitch those stories to prospects. I was also then using it to analyze how effective those stories were in pitches, which stories, got the most attention, etc.
Pros
Customization of Individual Spots
Custom views and organization of content
Analytics at a high-level
Cons
Analytics at a deeper level
Standardization across a company
Content hygiene recommendations (i.e., update X, Y, Z)
Likelihood to Recommend
I think Highspot is excellent for small organizations (with fewer than 100 employees) because it can meet many needs as a content repository; however, it does require an owner. Someone to manage and standardize content and work with employees on adoption is critical to it's success. When you can't provide that and all the content management is left to individual teams it's more difficult to make successful.
VU
Verified User
Contributor in Customer Service (201-500 employees)
Highspot is used in our organization for a multitude of purposes. The most meaningful to my position are the storage of documents such as marketing materials, maps, and media kits for each of our markets. This helps to keep the markets separated while allowing for a simple search to find the materials needed.
Pros
Documentation Upload.
Database for Materials.
Search Functionality.
Cons
Making bookmarking more easily accessible.
Recommending favorites.
Allowing for "card" style results from search to prevent scrolling.
Likelihood to Recommend
When it comes to getting information about a particular market that a colleague works in, it is helpful to be able to direct them to Highspot to gather the information they need to report to the client or our partners. It is an easy one-stop shop to have all our materials in.
VU
Verified User
Employee in Product Management (1001-5000 employees)
Use it as our main resource hub to find documents internally as well as documents to share with external people. All files and documents are there, and if anyone is looking for a document or video, they should look it up on Highspot.
Pros
Storing files
Cons
Search functionality
AI and innovation
Ease of use
Likelihood to Recommend
Highspot is fine if you have lots of files and need a place for people to access them. However, it’s hard to find the documents you need, and the layout isn’t the easiest to navigate, especially when there are many irrelevant or outdated documents. Our team uses Highspot for everything, but it is often difficult to find what you’re looking for. Sending the pitch to prospects works, but it only tells you when someone opens Highspot, not who opened it. If you’re sending tons of pitches, the emails notifying you that someone opened it aren’t very helpful. Maybe there’s a setting to change this, but copying the link and sharing the pitch is the most intuitive and easiest thing to do quickly.
We use Highspot for managing our content, which is used by our sales team on an ongoing basis. We also use Highspot for creating pitches for prospects where we send the most updated collateral and can manage their level of engagement with the content. This allows us to understand which content works better and which doesn't.
Pros
Manages contnet
Recommends the content to share
Manage pitches
Cons
look and feel of pitches
Likelihood to Recommend
Works very well for account-based marketing. Collateral can be tailored and shared with each and every customer and based on them interacting with the content on a regular basis or even sporadically or any other way they see fit depending on their role or their title or their department you can clearly see the value
I use Highspot as an Account Executive. The business problems we use Highspot for are to help us centralize where our most up-to-date assets are and to track engagement on the proposals/follow-ups we send to prospective clients. This has helped save me time on what materials to include with my clients and nail timing on when and what to follow up with as Highspot alerts me on where my prospects are spending the most time within my proposal decks.
Pros
Timing / Engagement - our deal cycles involve multiple personas and cross collaboration across up to 3 divisions within companies. We don't always have direct access to the DM. Using Highspot's trackable links shows me when/if DM's have viewed my proposal, which helps me gauge how our deal ranks amongst their priorities.
Knowing this, I'm able to tailor my follow-ups to highlight and ask questions on which slides they are spending the most time on. It also helps me nail timing as Highspot alerts me when my proposal has been viewed so I can follow up with my prospects when we're top of mind.
Assets - before Highspot, our assets were in Google Drive, many of which we had multiple copies of. It was difficult to locate where updated assets lived. Now, we're able to have our documents in Highspot and also search via Slack. Since having our assets in Highspot, I've used more of the material our teams produce.
Winning - I was able to close my first deal using Highspot within our 1st month of partnership. I was working with 4 POCs but had not met with the CMO. I included them in emails and received 0 responses after my first 4 emails.
On the 5th email, I shared the Highspot trackable proposal, and the data shared showed me when and where the DM was spending their time. I followed up with a question on the slide they spent 2+ minutes on and received a follow-up question shortly after from them and was able to answer their 1 remaining concern and set us to close before the EOM! Knowing the DM was viewing my proposal gave me more confidence in the deal as I met internally with my team on why I felt confident this deal would close.
Cons
Providing trackable data within "Smart Pages" like we see when using the "pitch" feature.
Likelihood to Recommend
Great for delivering insight on which personas are engaging with the material shared.
If I've had multiple meetings with personas, but they have not engaged with my proposal, I'm now able to understand the priority of our partnership and how it ranks within their other initiatives.
We use Highspot as a sales enablement one.stop.shop solution for internal readiness & training as well as customer-facing collateral/assets to drive our sales process, and ultimately impact our bottom line/target revenue goals. We are using it to share content with colleagues via Sharing capabilities and Pitching content externally with prospects and customers, gaining insights on read receipts, and targeting what's on our customers' whiteboards (their projects and pain points, etc). It's replaced the previous tech that we weren't fully leveraging or which couldn't provide us all the bells & whistles we needed (eg. Marketo Plugin, etc.).
Pros
Content library/storage and access
Ongoing refresh/sync to updated content
Sharing content externally with analytics (AI).
Personal library/content "Spot"
Cons
Pitch functionality is a bit confusing for new users (email vs. link vs. video vs. live etc.)
Pitch templates or "microsites".
Content "Spots" that are links to other sites look odd (box with arrow pointing out).
Likelihood to Recommend
Highspot is a solid sales enablement platform to be used both as an in-house content library as well as a customer outreach tool (eg. Pitching). We're just getting started with using the analytics functionality involved with Pitch and with overall trending content/analytics internally with our usage and ramifications across sales teams. Works well with Business Development (prospecting 100% of the time all the time) as well as with Account Execs (new logos) and Customer Success teams for ongoing customer growth efforts.
We use Highspot to house all our collateral and to create internal pitches for many different purposes within our business. Internally we use pitches for training, learning, and development. We have individual pitches for all of our tech stack and departments for new hire learning and development. Additionally, We have every department on Highspot for brand transparency because marketing keeps collateral up to date. The problem Highspot addresses [are] it helps everyone stay within brand guidelines and up to date with what is going on within the business. It makes it easy for anyone to find what they need and to learn. Also, it helps our sales teams provide professional follow-ups with a professional customized website for each customer. I think external pitches provide us with the greatest benefit because we can update and build pitches for follow-ups, implementations, training, and new hire packets. Internally and externally Highspot has solved so many issues, from transparency, to ramp up time, to professionalism.
Pros
Make it easy for sales professionals to create beautiful follow ups
Make it easy for everyone to search for collateral and build beautiful follow ups
Provides a great place for learning and development
Cons
The search function can cause some issues if the platform is not set up correctly.
It can be hard to build pitches - I wish it was a little easier to maneuver
It seems like the tracking does not always work for pitch views.
Likelihood to Recommend
Highspot is a great place for sales teams and marketing to build a stronger bond. Highspot makes it easy for marketing to add collateral and for sales to use that collateral in their follow-up pitches. Highspot is also a great place for learning and development - creating internal pitches for employees to learn and grow. Overall, I think Highspot is a must-have for any organization struggling with L & D and 1 centralized place for all collateral.
