Easy to Learn, Easy to Capitalize on Customer Intelligence Platform
December 10, 2021

Easy to Learn, Easy to Capitalize on Customer Intelligence Platform

Christina Bouwens | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Highspot

We use Highspot as a sales enablement one.stop.shop solution for internal readiness & training as well as customer-facing collateral/assets to drive our sales process, and ultimately impact our bottom line/target revenue goals. We are using it to share content with colleagues via Sharing capabilities and Pitching content externally with prospects and customers, gaining insights on read receipts, and targeting what's on our customers' whiteboards (their projects and pain points, etc). It's replaced the previous tech that we weren't fully leveraging or which couldn't provide us all the bells & whistles we needed (eg. Marketo Plugin, etc.).
  • Content library/storage and access
  • Ongoing refresh/sync to updated content
  • Sharing content externally with analytics (AI).
  • Personal library/content "Spot"
  • Pitch functionality is a bit confusing for new users (email vs. link vs. video vs. live etc.)
  • Pitch templates or "microsites".
  • Content "Spots" that are links to other sites look odd (box with arrow pointing out).
  • Pitch.
  • Content Library.
  • Usability/Easy to learn UI.
  • Eyes on what customers view, length of time viewing and sharing with others internally.
  • Decreasing the likelihood we are sharing out/pitching outdated content.
SharePoint has been difficult to search (not a very powerful user interface or search filtering functionality). Brainshark didn't provide everything we wanted.

Do you think Highspot delivers good value for the price?

Not sure

Are you happy with Highspot's feature set?

Yes

Did Highspot live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Highspot go as expected?

Yes

Would you buy Highspot again?

Yes

Highspot is a solid sales enablement platform to be used both as an in-house content library as well as a customer outreach tool (eg. Pitching). We're just getting started with using the analytics functionality involved with Pitch and with overall trending content/analytics internally with our usage and ramifications across sales teams. Works well with Business Development (prospecting 100% of the time all the time) as well as with Account Execs (new logos) and Customer Success teams for ongoing customer growth efforts.

Using Highspot

It's a rather intuitive user interface and pretty easy to click around and use with the potential exception of "Pitching" vs. "Analytics" and what's tracked where, etc.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Search
  • Customizing Profile
  • Sharing (internally)
  • Pitching (via email)
  • Integrating/sync with Cloud apps (eg. Salesforce.com)
  • Pitch functions (link v. email v. live v. video)
  • Analytics - what is this and what can I do with it
  • "Spots": why should I use these when the Search is so powerful & slick?