Item: Highspot
Rating: 9
Author: Mark Strathmore

Overall Satisfaction with Highspot

Use Cases and Deployment Scope

Highspot solves a fundamental problem for us: a centralised platform, a "sales central" if you will, that contains not only the content we need to engage with customers, but also the latest versions of that content. The ability to send both internal and external parties links to content, knowing that it will always be the latest version is invaluable. Over the years I have used shared folders, SharePoint, and, lately, Teams as channels for information but all are messy and none are good at version control and surfacing information.

Pros and Cons

Pros

Version Control: the latest versions of internal and external facing info.
Tracking engagement.
Seeing content without having to download it first.
Using a channel other than email to engage both internally and externally.

Cons

I feel one area is in Search - probably this is the one area where AI would assist.
Sometimes it can be confusing when sending someone a document that is in "my content" which people don't have access to, when I meant to send them the version of the content from the general area.

Return on Investment

Our customers always demand proof points - Highspot excels at getting clean versions to them.
Knowing which personas engage with your content is incredibly valuable.
Sending content to several people and then seeing who accesses it tells you who the interested parties (and potentially supporters) are.

Usability

It's by far the best tool compared to the MS offerings. Only search, which is still relatively simplistic and non-contextual, lets it down a bit.

Alternatives Considered

Microsoft SharePoint, Microsoft Teams and Microsoft 365

Version control and sharing the latest version of anything is invaluable, as is the ability to bookmark content and having the bookmark always relate to the most recent version of that content. Gold.

Key Insights

Do you think Highspot delivers good value for the price?

Yes

Are you happy with Highspot's feature set?

Yes

Did Highspot live up to sales and marketing promises?

Yes

Did implementation of Highspot go as expected?

I wasn't involved with the implementation phase

Would you buy Highspot again?

Yes

Other Software Used

Microsoft Teams, Microsoft SharePoint, Microsoft 365 Copilot, Microsoft 365

Likelihood to Recommend

It excels at sharing content with customers, then tracking when customers engage with that content. Specifically, making sure that a customer always sees the latest version of the PowerPoint, brochure or specification sheet is so incredibly valuable. Honestly if this were its only function, it would be enough and this completely differentiates it from the morass that is SharePoint.

Comments

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Excels at surfacing and sharing the latest versions of content.