Name: Influenster
Author: Bazaarvoice

Customer Success

Help Desk

Web and Video Conferencing

Customer Support

Agile Development

Java Technologies

Push Notifications

Development

Business Intelligence (BI)

Collaboration

Diagramming

Manufacturing Execution

Project Portfolio Management

Enterprise

Accounting

Finance and Accounting

401(k)

Applicant Tracking

Benefits Administration

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Infrastructure

Cloud Storage

Data Center Infrastructure Management

Data Observability

Data Privacy Management

Desktop Outsourcing

Ethernet Switches

Fraud Detection

IT Operations Analytics

Integration Platform as a Service (iPaaS)

License Management

Machine Learning

Network Performance Monitoring

Network Troubleshooting

NoSQL Databases

Packet Analyzer

Smart Contracts

Software Defined Storage (SDS)

Solid State Drives

Unified Endpoint Management (UEM)

Vector Databases

VoIP Monitoring

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

Contact Center

Content Management

Creative Collaboration

Digital Content Creation

Email Marketing

IP Geolocation

Identity Resolution

Marketing Analytics

Marketing Automation

Social Login

Social Media Customer Service

Social Media Management

Survey & Forms Building

URL Shorteners

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Presales

Sales Acceleration

Sales

Animation

Homeowner's Association (HOA) Management

Nonprofit Advocacy

PCB Design

Public Sector Software

Tax Practice Management

Vertical-Specific

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Upfluence

Influenster is presented as a social shopping experience, by Bazaarvoice since the August 2019 acquisition. The platform features product reviews written by nearly six million members. Members can come to Influenster to read and write reviews, share photos and videos, participate in product discussions, earn rewards, and connect with brands and one another.

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.

BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

Content Creation

PR & Comms

Suite

BuzzSumo

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

Audience Insights

Twitter Marketing (formerly Socialbro)

Audiense

Influenster

Influencer marketing software and tools attempt to help you locate and connect your brand to an influencer's (already avidly followed and trusted) publications in some fashion. In short, an "influencer, is a content publisher with a respectable following online or through social media.

Influencer Marketing

Thousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates. Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences across the entire customer journey. <a href="http://www.bazaarvoice.com" rel="">www.bazaarvoice.com</a>

Bazaarvoice

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Influencer Management

Refers to the management of partnerships with influencers from the identification phase to campaign planning and performance tracking.

Influencer search

Influencer tracking

Tracks influencer activities including posts, stories, and publications.

Report generation

Generation of reports on influencer performance.

Campaign planning

Enables content strategy planning with influencers across the web and social media.

Cross-Channel Brand Content

Discovery, benchmarking, monitoring, and tracking of brand content across multiple channels.

Content search

Ability to search content online for references to brand or product names.

Content alerts

Notifications that are sent to the user if their brand or product gets mentioned or backlinked.

Content analysis

Tracks brand content to identify top performers on your channels in terms of metrics such as page views, and redirecting visitors to your company's site.

Competitor analysis

Tracks competitor performance in comparison to your brand.

Historical data

Ability to monitor content performance and rankings over time.

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Responsive Design for Web Access

Web design aimed at producing easy-to-read sites across a range of different devices.

Mobile Application

Dashboard / Report / Visualization Interactivity on Mobile

In-app dashboard reports and data visualization.

Mobile App Analytics

Analytics based on real-time user mobile access.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Influencer Marketing Software

Influenster

Overview

What is Influenster?