Qualifi by Informa Connect

Qualifi by Informa Connect is a B2B data solution offered by Informa Connect. According to the vendor, it provides reliable, first-party data directly collected from decision-makers in 12 international markets. The platform offers hyper-targeted audience profiles based on a range of demographic, firmographic, behavioral, and intent-based data points. It is aimed at marketing professionals, sales professionals, business development professionals, advertising agencies, and market research firms. The product is designed to cater to businesses of various sizes and industries.

Key Features

Quality first-party B2B data: According to the vendor, the product offers reliable first-party B2B data collected directly from decision-makers in 12 international markets. The data is sourced from in-person interactions at exhibitions and digital body language from virtual experiences, specialist digital content, and data solutions. The vendor claims that the data is privacy-compliant, consented, and suitable for specialized markets.

Hyper-targeted audiences: The platform allows users to build hyper-targeted audiences using accurate and up-to-date data. According to the vendor, users can choose from 287 demographic, firmographic, and behavioral data points per profile. Demographic and firmographic data includes country, job function, and job title. Behavioral data includes attendees and subscribers of in-person and online experiences run by over 450 specialist B2B brands. The vendor states that intent data includes buying signals based on 16 billion consumption events on relevant B2B websites.

Unify and enrich data: The vendor claims that the product cleanses, unifies, and standardizes first-party data using industry-specific taxonomies. The data is enriched with buyer intent insights, tracking billions of consumption events to determine the stage of the purchasing journey. The vendor states that this ensures tailored audiences for each specialized international market.

Activate data: According to the vendor, the product allows users to verify and activate data directly into their preferred platforms such as DSPs, adtech, or marketing platforms. This enables businesses to reach qualified and engaged buyers with personalized marketing campaigns.

See the data: The vendor claims that users have unlimited access to first-party data and can create custom audience builds based on specific requirements. The data can be easily integrated into the preferred platform with no contract obligations.