What is iSpot.tv?
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What is iSpot.tv?
Unlike legacy and ad hoc solutions, iSpot is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real time. With always-on performance insights unified across linear and streaming TV, advertisers can take quick and confident action to consistently drive business results.
iSpot.tv can help verify TV ad impressions and manage frequency with real-time media measurement. Know exactly where and when the creatives ran — and even those of competitors. Drill into specific networks and CTV publishers that are driving the most incremental reach to maximize your investments.
iSpot.tv Technical Details
|Deployment Types||Software as a Service (SaaS), Cloud, or Web-Based|
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iSpot.tv is a resource for advertisers and marketers who need up-to-date insights and data about the TV advertising space. Customers appreciate its ease of use and range of reporting functions, with intuitive reports that are easy to understand. The unified measurement tools allow users to understand combined reach quickly and accurately, as well as competitive data which is available the next day. Customers find iSpot.tv particularly beneficial for ad agencies looking for attribution solutions in order to supplement their TV buy schedule. They also praise the multitude of filters that make it easy to find exactly what they're looking for, such as company spots or media patterns. The real-time data on creative, brand, program and network level spend information helps customers keep up-to-date on their competitors' ad spend. The attribution solution connects TV ad impressions measured from smart TVs so users can get recommended buy optimizations in real time, allowing them to better understand the latent response driven by TV and optimize their media at a very granular level. However, some customers have noted limitations when it comes to support for diginets, fractionals, and satellites. Additionally, more flexible reporting functionality would be welcomed by many customers in order to improve user experience further.
Business Problems Solved
iSpot.tv helps users search for company spots and offers filters that make it easy to find exactly what they're looking for. It provides unified measurement tools so users can have an understanding of combined reach. Additionally, iSpot.tv helps ad agencies looking for solutions in order to supplement their TV buy schedule by measuring ad impressions. However, some customers would like more flexible reporting functionality and support for additional types of buys. Overall, iSpot is seen as a great resource but with some areas of need that could be improved upon if addressed.
• Intuitive UI and fast, easy reports: Customers appreciate the ease of use that iSpot.tv provides. The filters make it easy to find what customers are looking for, and the recommended buy optimization in real-time helps users understand response driven by TV media. • Competitive intelligence: With data on creative, brand, program and network level spend, iSpot is a great source of competitive intelligence. • Attribution solution: The attribution solution provided by iSpot allows customers to better understand their media campaigns at a very granular level so they can optimize their buys accordingly.
The most common cons mentioned by users for this product include: • A lack of flexible reporting functionality, making it more difficult to capture detailed insights from the data. • Some parts of the reporting system are unintuitive to navigate.