Kantar Audience Intelligence

Kantar Audience Intelligence is a solution designed to unlock audiences and drive growth in the media and entertainment industry, according to the vendor. This software solution is aimed at small to large companies in the industry, including media companies, advertising agencies, content owners and distributors, TV networks and broadcasters, and streaming platforms. By leveraging people-based audience measurement, advanced analytics, cross-media campaign measurement, and representative audience panels, Kantar Audience Intelligence aims to provide valuable insights and actionable data to optimize audience engagement and maximize business outcomes.

Key Features

People-based Audience Measurement: According to the vendor, this feature offers a single, people-based measure of media consumption, performance, and value to unlock insights into viewing habits across all platforms. It aims to provide consistent and accurate data to build long-term value and offers versatility and scale with a wide cross-platform audience measurement footprint.

Audience Measurement Analytics, APIs & Software: The vendor claims that this feature allows users to access and analyze audience viewing data, trends, and signals in markets worldwide. With a global footprint and over 15,000 users, it aims to support organizations in 86 markets, providing actionable analytics to evaluate and plan with audience behavior data locally and globally. The feature is API enabled, allowing for easy filtering and extraction of audience data.

Cross-media Campaign Measurement: This feature aims to measure cross-media campaign reach and frequency with granular audience insight, according to the vendor. It aims to provide a single view of campaign performance, generating deduplicated and highly accurate measurements of advertising exposure. The vendor claims it tracks campaigns in real time to optimize in-flight performance and inform future strategies, offering granular insight to uncover data-driven insights and identify growth opportunities.

Audience Measurement Technology: According to the vendor, this feature provides comprehensive data on audience behavior by learning who is watching and the origin of the content or advertising. It aims to enable content owners and distributors to maximize the monetization of their content by offering data on viewing habits across various platforms.

Representative Audience Panels: The vendor claims that this feature provides high-quality, consented panels for people-based audience measurement solutions. These panels aim to offer representative samples of the target audience, ensuring accurate and reliable measurement. They enable comprehensive analysis of audience behavior across different media channels and platforms, providing insights into viewing habits and preferences.

Audience Data at Scale: According to the vendor, this feature aims to provide a comprehensive and accurate understanding of audience behavior across different platforms and channels. It aims to enable better targeting and segmentation of audiences, leading to more effective and efficient marketing campaigns. The vendor claims it also offers insights into audience preferences and interests for personalized content recommendations.

Global Reach and Market Expertise: The vendor states that this feature allows users to benefit from Kantar's global footprint and deep expertise in the media and entertainment industry. With connectivity to established players, new challengers, data and tech platforms, and other research businesses, it aims to provide access to open, future-ready solutions that track emerging technologies and distribution methods.

API Integration and Data Feeds: According to the vendor, this feature aims to seamlessly integrate audience data into existing systems with API-enabled solutions. It offers data feeds that connect directly with chosen systems, allowing for easy integration and utilization of audience measurement data.

Innovative Application of Data Science: The vendor claims that this feature leverages the expertise of data science, analytics, and software development teams working together to develop market-leading solutions. It aims to ensure continuous innovation and the development of cutting-edge applications of audience measurement technology.