Litmus from Validity Reviews and Ratings

Use Cases and Deployment Scope

I'm an email developer. I use Litmus more often to QA my emails. I check how my email will render on multiple devices. I also check my accessibility rating to ensure my email is inclusive and accessible to my subscribers. If I build emails from scratch, I will often use Builder to help fix any rendering issues. I build my interactive models with the help of Litmus' Personalized Content modules. Beyond QA, I also use Litmus to track deliverability and analytics for all of my emails.

Likelihood to Recommend

Proofing your emails is necessary. This is a tool that allows you to see how your email not only renders on multiple devices but how it performs. Some email building platforms will tell you their drag and drop templates are ready to go, however they stop short of analyzing accessibility, checking links, load speed among other things. I've also experienced drag and drop template issues as new email clients are released. Litmus provides peace of mind that you did your due diligence on crafting your email. While Litmus does provide some reporting you will not see every typical analytic an email report offers. However, you can use your Litmus data to enhance your email reports which in turn creates a robust view of email performance.

Use Cases and Deployment Scope

We use Litmus to proofread emails and share emails with the client. We build the emails directly in Litmus and then share the proofs with the clients for them to make edits. Litmus enables our clients to provide direct feedback on email proofs, allowing for a smooth process. It has really helped us work effectively.

Likelihood to Recommend

My entire position relies on building emails. I love that Litmus allows me to build emails directly in the platform and it makes it easy to be able to click different parts of the email to change the code. I then like being able to share the proofs with our clients and letting them comment directly within the emails to make any edits or changes.

Use Cases and Deployment Scope

Checking emails are rendering correctly across all devices and email clients

Likelihood to Recommend

It’s super handy for spotting issues and giving warnings for things, like an automated qa

I like that you can select your own view of devices or esps

Use Cases and Deployment Scope

We use Litmus as the ultimate stop for QA. Everytime we send an email we make sure that it works in all ESPs both in light and dark mode. Litmus makes it a one click process which saves us hours of time while giving us the peace of mind that everything will look it's best to all our clients.

Likelihood to Recommend

I believe that any time you want to test a new layout Litmus should be used to make sure the front end looks just right, specially for testing dark mode. I tend to skip it when I'm using an email template that has been tested multiple times. I don't feel like it's necessary in those cases.

Use Cases and Deployment Scope

Litmus is an essential tool for my job. We can easily view how our email campaigns will render across all of the different email platforms, browsers, and devices. Litmus allows us to ensure that every aspect of our emails is taken care of before we press send and after. Litmus has enabled us to feel more confident in our work through checking accessibility of our emails to seeing the analytics post-send.

Likelihood to Recommend

With email clients constantly making updates, using Litmus allows us to ensure our email campaigns are rendering correctly and without error. Recently an update was made that messed up the look of buttons in our emails and Litmus made it easy for us to quickly troubleshoot and resolve the issue.

Use Cases and Deployment Scope

In Short, I use snippets and partials; the main use case is how precise the rendering visibility we have in Litmus. It's tremendous, and the simplicity of using Litmus is just mind-blowing. So far, it is the best tool an organization can have :). So far, I don't see any negative mark using Litmus in a day-to-day scenario. Sometimes I face lag which should be resolved asap

Likelihood to Recommend

Use Cases and Deployment Scope

I use Litmus to test our emails to see how they perform across various platforms and identify issues with accessibility and links. This allows us to test emails without having to send to personal emails or create test email addresses to use.

Likelihood to Recommend

it is well suited for those like myself who work in email marketing and communications to test and review emails for quality and functionality as well as provide a tool to strengthen accessibility of emails.

Use Cases and Deployment Scope

Currently, we use Litmus from Validity to test all of our emails. We have been looking into broadening our Litmus from Validity usage. I have been looking to see if there are additional features that could benefit our team.

Likelihood to Recommend

We use it for all email testing to catch any rendering issues or email server specific issues

Use Cases and Deployment Scope

We mainly use Litmus to validate changes to emails we send to our customers. Litmus addresses any and all business problems we have with emails sent to our customers. Our primary use case is to verify that our emails are compatible with all platforms and email clients our customers use.

Likelihood to Recommend

Litmus is perfect for all of our email testing needs. It would be better if all email clients could be viewed via specific operating systems.

Use Cases and Deployment Scope

Our organization uses Litmus for email proofing, collaboration and email approval. We have multiple team members that reviews our emails, provide comments and approvals. Litmus makes it very easy to provide the email proof and have the comments all in one place.

Litmus also helps our preview our email across multiple platforms, catching errors before we send the emails.

Litmus also has a great spam test and prevention feature. This feature allows us to ensure our emails are getting to our email list accurately.

Above all, our Litmus account representative provides email expertise to help our email efforts reach all of our recipients.

Likelihood to Recommend

Well Suited for organizations of all sizes who requires email revisions and approvals from multiple people.

Less appropriate for small organization where email is minimal and no additional approvers.