Great Tool for all.

Our organization uses Litmus for email proofing, collaboration and email approval. We have multiple team members that reviews our emails, provide comments and approvals. Litmus makes it very easy to provide the email proof and have the comments all in one place.

Litmus also helps our preview our email across multiple platforms, catching errors before we send the emails.

Litmus also has a great spam test and prevention feature. This feature allows us to ensure our emails are getting to our email list accurately.

Above all, our Litmus account representative provides email expertise to help our email efforts reach all of our recipients.

We tested analytics from Litmus and found it lacking from our ESP reports. We no longer use Litmus metrics.

We have done very minimal personalized testing. The few we did, did ok. No major lift in engagement.