Microsoft Advertising Reviews and Ratings

Use Cases and Deployment Scope

We use Microsoft Advertising to advertise our product to those searching for relevant keywords. We are looking for a more sophisticated, sometimes older audience that tends to use Bing instead of Google. It also helps us maximize our reach past what we're doing on other search platforms. We are using a lot of what we're using on other search platforms on Microsoft Advertising as well.

Likelihood to Recommend

I think it's best when you're looking for enterprise buyers and looking to maximize what you're doing on Google Ads.

Use Cases and Deployment Scope

It broadens reachability on WWW.

It provides platform to have payments done on basis of clicks from end-user.

Analytical power for tracking performance.

Likelihood to Recommend

Microsoft is a brand and standard in field of IT. So yes, its always amongst the top options for an organization which is implementing technology and what best partner than Microsoft Technology.

Use Cases and Deployment Scope

Microsoft Ads is used for lead generation. We run ads on the Bing and partner search networks. Users search, click on our ads, and then sign up for our app. It's a great advertising solution for us to target the USA, as that's where the majority of its searches are concentrated.

Likelihood to Recommend

If you are looking to target businesses in the USA, I recommend using Microsoft for your lead generation or awareness needs. It isn't as effective if you are looking to target Europe or Asia.

Use Cases and Deployment Scope

It helps us in new user acquisition from the paid channel - search engine marketing. We currently import everything from Google search ads directly to Microsoft Advertising (formerly Bing Ads) platform via the importation function, as how it works is very similar to google search ads. Currently we would like to scale our accounts in Microsoft Advertising.

Likelihood to Recommend

- keyword match types can be even more precist, when it comes to what kind of keywords targeting can actually help us convert.

- performance max campaign should be improved in terms of helping business to scale and target the right audiences

- would appreciate more guidance on how to scale accounts

Use Cases and Deployment Scope

We are a marketing agency that runs Microsoft Ads for many of our clients as part of a multi-channel marketing strategy. Microsoft Ads fits as a supplemental channel to Google Ads to maximize visibility and impression share for key search terms for our clients on Microsoft search engines. In some cases it can be low hanging fruit, by capturing revenue with lower competition, but it doesn't always come with big scale potential.

Likelihood to Recommend

I think Microsoft Ads is well suited for eCommerce businesses that are already running Google Ads but want to expand their reach and get some additional revenue at a similar return on ad spend as Google Ads. It is best suited for companies that are spending well over $10-15k per month on Google Ads. Below that, it might make more sense to just consolidate spend to Google, depending on search volume and demand. Microsoft Ads is a good supplemental channel for search and shopping ads, but not so much for display ads.

Use Cases and Deployment Scope

Wow....unbelieveable how bad the service is......our account gets suspended.....OK fine....why?....they send a standard email with 13 vague reasons under the sun with no direction as to which one it is. We appeal the suspension to try to find out the specifics.....after 9 weeks of waiting and receiving the same email 3 times...."we can't tell you.....it was decided by our review team"....alright...let me speak to someone on the review team....."sorry....they aren't customer facing".......Microsoft is HORRIBLE!!!

Likelihood to Recommend

It is horrible

Use Cases and Deployment Scope

I believe it is an unbelievable and worst system given company of this magnitude. Advertising account suddenly got banned permanently without specific reasons given. No appeal mechanism. End of the road and customer agent keeps wishing me and my company well without Microsoft ads. Watch your every single step in Microsoft ads, they will ban your account permanently all of the sudden without telling you what's happening and saying they are protecting privacy so unable to reveal the reason that why your account got banned and there is no way of appealing or revisiting at all. All of sudden, your account is banned forever and the decision is permanent and they can't reveal the reason. Worst experience ever.

Likelihood to Recommend

I believe it is the worst kind of ads and accounts quality reviewing process. Your account is banned permanently and they are unable to reveal which part of your account goes wrong No ways to appeal or revive the account. Just dead and no specific reason given. The reason given is your account did something wrong and we are unable to reveal the reason due to privacy reasons and we wish you well, bye. Worst kind of process.

Use Cases and Deployment Scope

We tried to use Microsoft advertising. Primarily because this is the only way to access DuckDuckGo search engines marketing. We found on our website that DuckDuckGo what is the second most common used after Google. We’ve been using Google advertising for many years and so we decided to add DuckDuckGo.

Likelihood to Recommend

Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.

Use Cases and Deployment Scope

Terrible! I typically only recommend Bing for a select few campaigns that I mirror over from Google so it doesn't represent a huge part of my business or media spend, but most recently, a client asked to have a new Bing account and campaigns created. I created them on July 15. It is now August 31st and the ads are still not running. Reached out to support who opened a ticket and responded on August 9th letting me know the "indexing issue" had been resolved and they would be running within two-three weeks. That was over three weeks ago. Got in touch with support again today and they said they would look into it and get back to me in 5-7 days. Absolutely unacceptable. Terrible customer service. Terrible user interface. Triggers highly inaccurate and off-base search queries through phrase match so constantly having to go in and do negative keyword sculpting to correct. Stick with Google.

Likelihood to Recommend

Not suitable at all.

Use Cases and Deployment Scope

Pay Per Click (PPC) Campaign

Likelihood to Recommend

really wanted to give Microsoft a chance, but unfortunately, they proved beyond a shadow of a doubt to be an immoral and untrustworthy company. They offered $500 if you spend $100 on advertising, to which I agreed after years of leaving the platform. Not that it's a lot of money compared to what I was going to be spending on ads, but the fact that they reneged on this without even a review (they just sat on it and never answered questions about why we didn't qualify for it) was quite telling of the culture of deception. But I thought, ok ... maybe it slipped someone's attention, after all, I was going to spend thousands on ads per month. SO... I started advertising. The first thing I noticed in Google Analytics, is that the default advertising network was maximizing click spend on what appeared to be dubious sites, EVERY ONE had a 100% bounce rate, and 0.00 time on the page. What put me over the top was that after an investigation they said there was no evidence of click fraud. This was the straw that broke the camel's back. At this point, I was convinced that this was just a scam at the highest corporate level. Sad but true.