Microsoft Advertising (formerly Bing Ads) review
Updated December 09, 2024
Microsoft Advertising (formerly Bing Ads) review
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Microsoft Advertising
It helps us in new user acquisition from the paid channel - search engine marketing. We currently import everything from Google search ADS directly to Microsoft Advertising (formerly Bing ADS) platform via the importation function, as how it works is very similar to google search ADS. Currently we would like to scale our accounts in Microsoft Advertising.
Pros
- account manager support
- new clear interface
- supporting direct importation from Google Ads
- new product betas
Cons
- performance max does not work as well as Google Ads
- reporting function can be improved
- would like to see more 'overview' pagas where all the bid/budget protfolios from different accounts are listed
- It offers pretty high ROI on each booking(>90%)
- It's hard to scale on many countries
- Many more products should be develop compared to google
We're using both. Basically using directly importation from google to Microsoft Advertising. If you already run ADS on google, it's very easy to copy the structure on Microsoft Advertising as well.
Do you think Microsoft Advertising delivers good value for the price?
Yes
Are you happy with Microsoft Advertising's feature set?
No
Did Microsoft Advertising live up to sales and marketing promises?
No
Did implementation of Microsoft Advertising go as expected?
No
Would you buy Microsoft Advertising again?
Yes
Comments
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