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Sales Dialer Software

Sales Dialer Software Overview

What is Sales Dialer Software?

There are a range of different dialing products available for sales teams to use. Each product approaches dialing in different ways, and sometimes vendors offer multiple products with different logistics.
Potential dialing logistic options for sales dialers are:
  • Predictive dialer (multiple calls can be placed simultaneously on separate lines)

  • Power dialer (calls are made one at a time)

  • Call into server with landline (calls are made/taken via the salesperson’s landline)

  • Call into server with VoIP “soft phone” (salespeople can use VoIP telephony business phones to make/take calls)

  • Call into server with mobile phone (calls are made/taken via the salesperson’s cell phone)

Auto Dialers for Sales

Automatic dialers, which may include software and hardware components, are a type of sales acceleration technology. However, products advertised as “auto dialers” may vary, since the term has multiple meanings, certain variations include:


  1. Tools that automate the process of calling a list of contacts. These products save time and enhance accuracy by substituting for salespeople manually dialing individual phone numbers. This includes predictive dialers, power dialers, preview dialers, etc.


  1. Robo-dialers, or computerized calling systems, operate without any actual human telemarketer on the other line. Though this practice is only legal in certain cases (see the 2015 amendment to the TCPA ruling), some vendors still provide software that supports robo-dialing.


Another distinction is between auto dialer software for sales and call center software, although these products may have overlapping capabilities. Typically, sales dialers focus on outbound calling and contact/lead management.


On the other hand, call center software focuses more on inbound call routing even though it may include dialer functionality. Some call center software may also have features around support tickets or customer satisfaction surveys.

What is a Predictive Dialer?

Predictive dialers call multiple (often three) phone numbers simultaneously on separate phone lines in order to maximize efficiency. They optimize sales calls by using information about sales rep availability and the probability of a call being answered to place calls. This allows the software to determine the dialing rate and/or which numbers to dial.


The system only connects a salesperson to the call after a live speaker answers. Sometimes there is a delay after the speaker’s greeting, called a “telemarketer delay,” while the dialer system connects a sales rep. This delay can cause customers to become frustrated, and many hangup before being connected with a sales rep - which can cause call-drop rate compliance issues.


Vendors and sales reps both acknowledge these risks and disadvantages of predictive dialing. However, because predictive dialers achieve a higher call velocity than alternatives, they remain somewhat popular.

What is a Power Dialer?

Power dialers take a slightly different approach in order to address some of the issues associated with predictive dialing. Power dialers still do not require manual dialing by a salesperson, but instead, call only one number at a time. If the call is not answered by a live speaker, the software automatically moves to the next number on the list.


When a call is answered by a live speaker the sales rep hears their greeting and can respond immediately. This helps to avoid the ‘telemarketer delay’ problem described above. One drawback to power dialers is that they cannot make calls as fast as predictive dialers can. Therefore the right software solution will depend on the user’s KPIs and business goals.


Certain vendors offer products that combine components of both the predictive dialers and the power dialers. For example, InsideSales.com has a predictive dialer that uses predictive probability to optimize dialing one number at a time.

What is a Preview Dialer?

The term “preview dialer” refers to automatic dialing software that includes sales intelligence about the contact. The salesperson can use the contact’s interaction history and background details for context during the conversation with the customer/prospect.

Contact Information may be pulled from the user’s CRM records, the contact’s social media profiles, or third-party sales intelligence databases.


Typically, preview dialer capabilities are rolled into advanced power dialing software, but some vendors offer preview dialers as individual products. Alternatively, these features may be part of a product’s dialer-CRM integration.

Sales Dialer Software Features & Capabilities

Preview Dialer Features

  • Contact preview: Users can view information about the contact they’re calling; aggregated contact information pops-up to provide context for the sales call.

  • Dialer-CRM integration: Dialer software integrates to users’ CRM system to pull in contact information and/or add information about calls into CRM records.

  • Built-in CRM: Dialer includes some built-in CRM features.

  • Social media integration: Dialer integrates to social media to pull in background info on contacts from social profiles.

  • SI database integration: Dialer integrates to third-party databases for additional sales intelligence information, such as Data.com

  • Notes & tags: Users can take notes and create tags based on phone conversations; used for organizing/prioritizing contacts and contributes to SI.

  • Automatic call logging: Dialer automatically logs all calls (successful/attempted).

Core Dialer

These are the core features that support sales calls with automatic dialing.


  • Outbound dialing: Allows reps to automatically make outbound sales calls based on call lists.

  • Inbound routing: Routes inbound calls/callbacks to agents based on availability, expertise, or existing relationships.

  • Custom caller ID: Users can customize the caller ID that will appear to recipients.

  • Click-to-call: Allows users to call contacts by clicking a button/number on the computer.

  • Recorded voicemail drop: Users can pre-record voicemails and click to drop the voicemail if a live person does not answer (this allows the dialer to call the next number without having to wait for the answering machine message to finish)

  • Dialer contact import: Contacts/leads can be imported via spreadsheets, CRM systems, or lead submission forms on a website.

  • Campaign & list management: Users can create and modify contact lists/calling campaigns.

Call Follow-up & Quality Assurance Features

These features allow salespeople and managers to analyze customer interactions in order to optimize sales rep performance.


  • Sales emails: Emails can be sent within the dialer software interface for nurturing warm leads or contacting people who were unavailable via phone.

  • Follow-up calls: Users can schedule/automate follow-up calls.

  • Appointment scheduling: Users can schedule appointments from within the dialer software interface.

  • Calendar sync: The dialer software syncs with electronic calendars, such as Google Calendar and Outlook.

  • Dialer reporting & analytics: Includes dashboards and/or functionality for generating reports on dialer speed, call/list success rates, sales performance, etc.

  • Call recording: Allows phone conversations to be recorded.

  • Call monitoring: Allows phone conversations to be monitored for coaching purposes; related to sales performance management.

  • Dialer compliance: Supports FTC regulations around time zones and dropped calls.

Pricing Information

Sales dialing software prices can start anywhere between $40-$150, depending on the number of users and amount of features selected. Typically, dialers are priced on a monthly subscription model, per user.

Sales Dialer Products

Listings (1-25 of 42)

InsideSales.com Predictive Playbooks

73 Ratings

InsideSales.com Predictive Playbooks aims to help SDRs and AEs quickly build closeable pipeline, by helping salespeople get a hold of more of the right people. InsideSales.com uses their A.I.-platform called Neuralytics to target likely buyers combined with their cadence engine to help sales reps...

InsideSales.com Predictive PowerDialer

56 Ratings

InsideSales.com provides a sales acceleration platform that is built on Neuralytics, a predictive and prescriptive self-learning engine that drives revenue growth by delivering an optimized experience for both the salesperson and buyer.

Groove

27 Ratings

Groove is a software platform designed to facilitate sales team productivity, with email and calendar integration, campaign automation, analytics, a dialer, and account-based selling tools.

NICE inContact CXone

Top Rated
17 Ratings

NICE inContact CXone is a cloud-based contact center platform that manages customer interactions across multiple communication channels. It includes features such as omnichannel routing, workforce optimization, automatic call distribution (ACD), and interactive voice response (IVR) system.

Velocify

18 Ratings

Velocify is a sales performance management solution that was acquired by Ellie Mae in 2017. The product is no longer sold separately.

VanillaSoft

7 Ratings

VanillaSoft is a solution for managing inside sales and lead management processes. The vendor says typical CRM software requires manual intervention and decision making by salespeople before they ever pick up the phone or send an email. In comparison, the vendor says VanillaSoft facilitates faste...

ConnectLeader Click Dialer

5 Ratings

ConnectLeader Click Dialer is a cloud-based click-to-call dialer software embedded within Salesforce.com. Users can dial with just one click on any phone number displayed on screen. Calling history is synchronized with Salesforce.com.

ConnectAndSell

13 Ratings

ConnectAndSell takes the problem of getting decision makers on the phone and makes it go away. A typical Sales Rep will have more sales conversations using ConnectAndSell in one hour than they would typically have in an entire week.

CallFire

9 Ratings

CallFire is a VoIP and messaging solution designed for both external B2C interactions and internal company use. It includes features such as text messaging, call tracking, voice broadcasting, and an interactive voice response (IVR) system. Subscription pricing starts at $99 per month.

RingDNA

7 Ratings

RingDNA calls itself a "sales acceleration engine" for inside sales teams using Salesforce. According to the vendor, RingDNA's Intelligent Dialer for Salesforce aims to help outbound sales reps use RingDNA to make more calls, connect with up to 400% more prospects, and fully automate voicemails. ...

Five9 Predictive Dialer

9 Ratings

Five9 Predictive Dialer is a sales dialer software solution offered by Five9.

Ring.io

2 Ratings

Ring.io in Herndon Virginia offers their Salesdialer for Salesforce or Zoho CRMs, featuring automatic activity logging to its associated CRM, local dialing, click-to-call from the CRM, and custom call dispositions.

FrontSpin

2 Ratings

FrontSpin headquartered in San Mateo offers their automated outbound sales dialer, featuring CRM integration with automated call logging and syncing.

XenCALL

1 Ratings

XenCALL is an all-in-one CRM and VoIP predictive dialer that aims to empower call centers and telemarketers to close more leads and increase sales across the board. Completely cloud-based with no downloads required, user-friendly, secure and intuitive, XenCALL also offers personalized training se...

Sales Dialers Pro

2 Ratings

Sales Dialers Pro is a sales dialer software solution offered by Sales Dialers.

DialSource

1 Ratings

DialSource is a sales dialer platform for enterprise companies. DialSource promises to help Sales and service teams increase productivity, engage in smarter sales conversations, gain predictive insights and coach reps to success faster. The company's native application is particularly well suited...

Inside Sales Box

We don't have enough ratings and reviews to provide an overall score.

InsideSalesBox is a sales acceleration tool from Ameyo, with features for sales email tracking, one-click dialing, and lead management.

Ameyo Proactive Outbound

We don't have enough ratings and reviews to provide an overall score.

Ameyo Proactive Outbound is a predictive dialer system from Ameyo, for outbound calling.

PhoneBurner

We don't have enough ratings and reviews to provide an overall score.

PhoneBurner is an automatic phone dialing system. It provides the ability to load a list of contacts and includes a built-in contact manager. It allows users to record a voicemail message and to choose which contacts to call.

Dolphin Power Dialer

We don't have enough ratings and reviews to provide an overall score.

Dolphin Power Dialer is offered by Electronic Voice Services (EVS) headquartered near Dallas, Texas.

Acarda Messenger Auto Dialer

We don't have enough ratings and reviews to provide an overall score.

Acarda Messenger Auto Dialer is offered by Acarda Sales Technologies.

Voice2Phone Auto Dialer

We don't have enough ratings and reviews to provide an overall score.

Voice2Phone is an Auto Dialer from the company of the same name.

DialMyCalls

We don't have enough ratings and reviews to provide an overall score.

DialMyCalls is a call blaster from OnTimeTelecom.

Winleads

We don't have enough ratings and reviews to provide an overall score.

Winleads is an autodialer from USAutodialer.

Campaign Manager

We don't have enough ratings and reviews to provide an overall score.

Campaign Manager from Xarios automatically dials call lists.