Great Technology, Even Better Customer Service!
- Client Service
- Performance
- Optimizations
- Detailed planning
- Positive ROI
- Increase in ticket sales
- Competed with internal Retargeting
ownerIQ in Boston supports digital advertising operations with their second-party data marketplace, for retailers and brands to share data with partners and to aid advertisers in creating more targeted and advertising campaigns.
ownerIQ in Boston supports digital advertising operations with their second-party data marketplace, for retailers and brands to share data with partners and to aid advertisers in creating more targeted and advertising campaigns.
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so…
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
Operating Systems | Unspecified |
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Mobile Application | No |
Users of OwnerIQ have found great success in expanding their marketing reach beyond their retargeting pools. This has resulted in retargeting-like returns, allowing users to effectively engage with new customers and increase their client's ROI. The valuable data provided by OwnerIQ is considered the most important part of a programmatic campaign, allowing users to make informed decisions and drive conversions on their brand.com websites. Additionally, users who do not have the capability to do real-time bidding themselves have benefited from the seamless integration of bidding online and selling digital portfolios to clients. This feature has allowed them to reach more customers and achieve their desired outcomes.
OwnerIQ has also proven to be an effective solution for hyperlocal advertising, helping users drive customers to their storefronts and establish a strong digital presence. The managed campaigns offered by OwnerIQ have been particularly beneficial in this regard. Users have also utilized OwnerIQ as a display partner, leveraging its capabilities to enhance their advertising efforts and reach their target audience more effectively. Moreover, for users entering new markets without an established consumer base, OwnerIQ's second-party data has played a crucial role in overcoming this challenge. It has provided them with reliable and authentic data that contributes to lower funnel performance for a variety of clients. In some cases, OwnerIQ has even outperformed remarketing, addressing the problem of inefficient ticket purchasing from multiple display providers.
Overall, OwnerIQ has proven itself to be a versatile platform that solves various challenges and drives positive outcomes for its users. With its wealth of data, seamless integration features, and ability to reach new customers, it has become a valuable tool for businesses looking to optimize their marketing strategies and expand their customer base.
Access to Numerous 1st Party Data: Users appreciate the access to a wide range of 1st party data that can be used in various ways, allowing for unprecedented results for clients. Several reviewers have mentioned that this feature has been valuable in their campaigns and has contributed to achieving exceptional performance.
Highly Praised Data and Targeting Capabilities: The platform's data and targeting capabilities are highly praised by users, with many stating that it has played a crucial role in achieving exceptional performance. This positive sentiment indicates that customers find these features valuable and effective in reaching their desired audience.
Easy-to-Use Data Sharing System: The system used to share data during campaigns is described as easy to use, making the process efficient for users. This feedback suggests that reviewers find the platform user-friendly and appreciate how it simplifies the sharing of data, enhancing their overall experience.
Slow campaign readiness checks: Some users have expressed frustration with the platform's slow response time in checking and ensuring campaign readiness, often leading to last-minute issues.
Inconsistent campaign results: Several reviewers mentioned that they find it challenging to justify consistent spending due to inconsistent results across campaigns. They feel that the platform could benefit from better cooperation with Placed to improve primary key performance indicators.
Limited data sources and features: Users have pointed out several limitations of the platform, including the inability to layer additional data sources and difficulties implementing suppression segments. Some also find it tricky to add CPM prices to lower budgeted plans.