Qualtrics XM for Strategy and Research Reviews and Ratings

Rating: 7.8 out of 10

Score

7.8 out of 10

Community insights

TrustRadius Insights for Qualtrics XM for Strategy and Research are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Friendly and Knowledgeable Customer Support: Users have consistently praised the customer support provided by Qualtrics, with many stating that the support team is friendly, helpful, and knowledgeable. Numerous reviewers appreciate that the support team is always eager to assist and follows up on inquiries.

Intuitive Interface for Surveys: Reviewers highlight the intuitive and easy-to-learn interface of Qualtrics. They mention that the tool can be used for both simple and complex surveys, accommodating varying components. The ability to customize the look and feel of surveys is also highlighted, as it allows for brand promotion.

Variety of Item Types for Surveys: Many users appreciate the variety of item types offered by Qualtrics, which allows them to ask both informative and fun questions in the same survey. The reminders feature also helps users stay organized and target specific individuals who haven't completed a survey.

Reviews

172 Reviews

A great tool for uncovering pain points

Rating: 8 out of 10

Incentivized

December 31, 2025

Use Cases and Deployment Scope

We use Qualtrics XM for Strategy and Research to deep dive into our customer’s experiences. Mainly through surveys we find out what is good, bad and indifferent. Discovering and quantifying pain points allows us to justify spend on fixing them and then measure the impact of anything we implement. The self serve dashboards in Qualtrics XM for Strategy and Research are very helpful as it means our research and insights team don’t have to answer everyone’s questions. People can individually explore the data as and when they wish through self service.

Pros

Survey
Dashboard
Usability
Analytics

Cons

Text IQ could be improved
The packages could be better set out, always seem like extra for a new feature
Would be nice to be able to integrate photo and video more easily into surveys

Likelihood to Recommend

I have given an 8 because I think Qualtrics XM for Strategy and Research is great for its usability and self service dashboard. However it is anything that new features always cost extra and it always feels like they are upselling parts of the platform. I’d rather the fee just include everything as standard. But overall it is a great service.

Verified User

Manager in Marketing (1001-5000 employees)

Vetted Review

3 years of experience

Qualtrics Wasnt Adopted by Our Users

Rating: 5 out of 10

Incentivized

December 30, 2025

Use Cases and Deployment Scope

Qualtrics XM for Strategy and Research became too much of a hassle and we opted to let our contract expire.

Pros

Integrates well with SuccessFactors

Cons

User interface wasn't user friendly for all in my opinion
Menu options with the same name/label could take you to different spots depending on which menu was used.

Likelihood to Recommend

Summarizing large data sets

Verified User

Professional in Human Resources (1001-5000 employees)

Vetted Review

3 years of experience

Survey solution for Enterprise size companies and teams

Rating: 8 out of 10

Incentivized

December 4, 2025

Use Cases and Deployment Scope

We use Qualtrics XM for Strategy and Research for User Research and Marketing Research. Qualtrics XM for Strategy and Research helps us conduct larger scale surveys across different markets to better understand peoples relationship with money and money management habits as well as testing different concepts and assets within larger sample sizes.

Pros

Complex studies (e.g. Van Westendorp pricing studies)
Reaching large audiences fast
Dashboards for insights

Cons

Difficult to configure without prior experience
Some components for dashboards feel clunky
The interface is not intuitive

Likelihood to Recommend

It is a powerful tool for larger studies and larger sample sizes. When we need more quantitative data and illustrative charts - we go for Qualtrics XM for Strategy and Research

Verified User

Professional (1001-5000 employees)

Vetted Review

3 years of experience

Not recommend

Rating: 1 out of 10

April 29, 2023

Use Cases and Deployment Scope

I am highly disappointed with this tool. I saw a lot of bugs, lack of flexibility and awful UX as administrator. The support was not much of a help either as there are not many smart options to manipulate incoming data to Qualtrics. Reporting is absurd in my opinion. Trying to figure out why Qualtrics decides to do something to the data is a dead end. Very hard to use both from devs and sys admins. Not to mention the average responsible company guy that they would put in charge to manage these surveys. Most definitely wouldn't recommend. I've used much easier tools that can do pretty much the same.

Pros

Has nice email visualizations

Cons

Receiving data from other software
Ability to manipulate data within Qualtrics (other than one by one manually)
Better UX for admins. Currently although nice in looks, it's very much not intuitive and complex to manage surveys.
If some data is missing, it's absolutely unclear how Qualtrics decides to populate it with random staff.

Likelihood to Recommend

I would say that it will suit well if you have simple surveys with not a lot of data you need to gather for the respondent.

Denitsa Petrishka

Software Engineer at Next (51-200 employees)

Vetted Review

1 year of experience

Qualtrics is a black hole. Stay away.

Rating: 1 out of 10

April 26, 2023

Use Cases and Deployment Scope

Assessment support for clients requiring surveys of the workforce.

Pros

Clean graphics
Quality back end
API ease

Cons

Customer service
SMS functionality
Engineering
Cross functional coordination
Customer relationship management
Non-intuitive distributions
Difficult list management

Likelihood to Recommend

Qualtrics is good for nothing. It used to be a well managed and useful platform, but after going public and private again, the software and especially customer service is incredibly poor. They do not work hard to resolve your issues, are only reactive with communication, and could care less about your problems. I hate this company.

Verified User

Consultant in Human Resources (1-10 employees)

Vetted Review

15 years of experience

Qualtrics CoreXM Review

Rating: 2 out of 10

January 7, 2023

Use Cases and Deployment Scope

In my opinion, based on an IT view, Qualtrics CoreXM provide a horrible experience. In my opinion the whole API should not exist. In my opinion, they didn’t understand basic IT concepts like « How to do rest API » or what is the acceptable json format. In my opinion, they don’t respect the json standard. In my experience, you can ask from 2 different places the same data, and the output isn’t structure the same way. The json structure change.

Pros

Do the business job

Cons

What is a Rest Api
What is json and his format
What is a CSV
How structure export data

Likelihood to Recommend

In my opinion, you won’t like if you want to interact with your IT team.

Verified User

Engineer in Research & Development (5001-10,000 employees)

Vetted Review

1 year of experience

Qualtrics is a decent tool for survey creation

Rating: 7 out of 10

May 3, 2022

Use Cases and Deployment Scope

I used Qualtrics to set up some demographic surveys. I used it to determine participant user base and information such as age, gender, years of experience in a certain field, education level, etc.

Pros

Variety of questions you can ask.
Easy to rearrange order of questions.
Good tracking of analytics.

Cons

The margins have some restrictions when adding images.
The display of images in surveys can be skewed from preview.

Likelihood to Recommend

Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.

Caroline Wong

User Experience Researcher in Research & Development at Sun Life Financial (10,001+ employees)

Vetted Review

2 years of experience

Simplicity and Elegance. Ease of use hides a lot of powerful features.

Rating: 7 out of 10

Incentivized

June 29, 2021

Use Cases and Deployment Scope

Qualtrics CoreXM is our official survey tool across the business. We use it internally as well as for clients. Not just a survey tool, we also use it for educational purposes to help our clients recall concepts learned in our programs. From the feedback we receive, it has helped us evaluate the success of program outcomes and improve our future programs. We also use it as an evaluation tool for our facilitators, new hires, etc.

Pros

Easy to use on the back end for building surveys
Many built-in features and templates for data visuals and reporting
Easy and accessible for participants on front end

Cons

I really hate it when we receive blank responses which means the survey "timed out" I wish this can be fixed / improved
More functionality and better templates for reports that are direct to word or PPT. It's there but quite basic [in my opinion].
More options for data and results analysis
More options and easier WYSYWG function for formatting. [I feel] It's very limited and basic. Sometimes it does not come out the way it's supposed to look.

Likelihood to Recommend

For us, qualtrics is well suited for basic survey functionality and reporting, and that is OK. If you are looking for powerful data analytics its not here, at least in the basic functions. Maybe they have more as add ons, but we have not explored that.

If you want quick and easy to learn production of surveys, this is it - no fuss no muss with a WYSYWG interface. On the other hand, the the quick and easy does sacrifice options on making it more customisable. There are limited options for customisation, and it is sometimes a downright pain to try and introduce things like company logos and colours.

Fatima Trapaga

Senior Project Manager, APAC in Customer Service at NeuroLeadership Institute (201-500 employees)

Vetted Review

4 years of experience

Qualtrics CoreXM is Awesome!

Rating: 10 out of 10

Incentivized

June 8, 2021

Use Cases and Deployment Scope

We use Qualtrics CoreXM for a variety of reasons both inside and outside of the organization. But the main purpose is to capture the voice of our customers through satisfaction surveys and other customer engagement studies. We have also used it to gauge customer preference in health plan coverage design via conjoint surveys. This helps us zero in on which coverage features are most important to the greatest number of our customers. We have also use Qualtrics CoreXM to reach out to former customers to better understand why they left us and - more importantly - what we could have done to make them what to stay. This too has been helpful in designing and modifying our insurance product offerings. We have also used it to measure our Net Promoter Score over time. Qualtrics CoreXM is versatile, easy to use, scalable, and robust. Plus the online self-help tools are great, as is the live support team. We have had several licenses for the Qualtrics application for over 10 years now (I think - perhaps longer). It is a great tool that can be used in so many ways - only limited by your imagination.

Pros

Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.

Cons

All data analysis applications make analyzing open-ended responses (verbatim) difficult to bucket and find trends. Qualtrics CoreXM is getting much better at this with Text IQ, but it's still hard to analyze text responses.
Customization of the look and feel of your survey is fairly limited - it works, but it would be nice to be able to have more design tools to better customize the respondent survey experience. Again, this too is getting better.
Sometimes adding contact data in the "directories" function is clunky and very slow.

Likelihood to Recommend

I think Qualtrics CoreXM can be used in nearly every scenario. It is best suited for internal or external gathering of the voice of the customer through product/service satisfaction surveys, disenrollment surveys, net promoter scores, post-meeting satisfaction surveys, comparison surveys (conjoint studies), etc. It also works well as a knowledge-transfer assessment tool (for tests or quizzes). Also, as a way to capture registrations or RSVPs. It is not as well suited for managing an online community forum that relies on participants to see and react to comments/responses from other members of the online community (like social media). There are other products better suited for that use case.

Kevin Bone

Product Development Manager in Product Management at SelectHealth (1001-5000 employees)

Vetted Review

2 years of experience

View profile

The best survey software available

Rating: 10 out of 10

Incentivized

June 5, 2021

Use Cases and Deployment Scope

We use Qualtrics for research purposes (surveys, etc.) and also for customer satisfaction, internal communications and satisfaction, and event registrations. We've had interns apply using Qualtrics survey, and various other uses over the years. As a research tool, the surveys are better than other software available and provide the validity and anonymity we need to adhere to our university's institutional review board standards.

Pros

Survey research
Advanced features in survey research (skip and display logic, types of questions, etc.).
Ease of use: We've trained many in our department to successfully use it on their own.

Cons

The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.

Likelihood to Recommend

We use Qualtrics CoreXM for surveys, research projects, and evaluating programs. It's easy to copy questions, duplicate an old survey, add media (photos, video, etc.) and customize your survey to the audience being addressed. The built-in analytics make it easier for anyone administering their own survey to interpret the results, or add visualizations (charts, word cloud) to their survey and create a report.

Verified User

Professional in Professional Services (1001-5000 employees)

Vetted Review

6 years of experience

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Reviews and Ratings

Qualtrics CoreXM is Awesome!

Rating: 10 out of 10

Incentivized

June 8, 2021

Use Cases and Deployment Scope

Pros

Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.

Cons

All data analysis applications make analyzing open-ended responses (verbatim) difficult to bucket and find trends. Qualtrics CoreXM is getting much better at this with Text IQ, but it's still hard to analyze text responses.
Customization of the look and feel of your survey is fairly limited - it works, but it would be nice to be able to have more design tools to better customize the respondent survey experience. Again, this too is getting better.
Sometimes adding contact data in the "directories" function is clunky and very slow.

Likelihood to Recommend

Kevin Bone

Product Development Manager in Product Management at SelectHealth (1001-5000 employees)

Vetted Review

2 years of experience

View profile