Name: ResponseTap
Rating: 6 (1 reviews)
Author: ResponseTap

Help Desk

Web and Video Conferencing

Customer Support

AI Chatbot

Development

Attendance Tracking

Career Center

Education

Association Management

Business Intelligence (BI)

Case Management

Collaboration

File Sharing

File Sync

Objectives and Key Results (OKR)

Office Suites

Unified Communications as a Service (UCaaS)

Enterprise

Accounting

FinTech

Online Trading

SaaS Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Performance Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Asset Tokenization

Business Internet Service Providers (ISPs)

Cloud Storage

Container Management

Debugging

Disaster Recovery as a Service (DRaaS)

Dynamic Application Security Testing (DAST)

Fraud Detection

In-Memory Databases

Incident Response

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Intranet

Managed Private Cloud

Managed Security Service

Modular Storage Area Network (SAN)

Network Function Virtualization (NFV)

Network Performance Monitoring

Runtime Application Self-Protection

SSL Certificate

Secure Web Gateway

Threat Hunting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Marketing Automation

Personalization Engines

Product Management

Sales and Marketing Automation

Social Media Management

Survey & Forms Building

Technology Review

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Forecasting

Sales Pipeline

Sales

Microsegmentation

Security Information and Event Management (SIEM)

Security

Automotive

Building Information Modeling (BIM)

Catering

Law Practice Management

Legal Research

Tour Operator

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

DialogTech

CallRail

Invoca

CallTrackingMetrics

CallTrackingMetrics, LLC

CallSource

Marchex

NICE Engage Platform

NICE Systems

Convirza

LeadsPedia

### Call Tracking Fundamentals
Users consistently highlight ResponseTap's call tracking fundamentals as a key strength of the platform. They appreciate the ease of setting up tracking numbers and the ability to attribute calls to specific campaigns or sources. The feature that stands out the most is the ability to track phone conversions down to the keyword level, providing valuable insights for optimizing marketing strategies. Despite some minor drawbacks mentioned, such as the interface being due for a refresh, users overall find the call tracking fundamentals of ResponseTap to be reliable and effective in enhancing their understanding of customer interactions.

### Sales and Lead Generation Insights
Users generally appreciate ResponseTap's sales and lead generation insights for providing a clear understanding of which media channels generate high-quality leads. The ability to attribute sales to calls has been a significant improvement, allowing for better optimization of marketing spend. Despite some limitations, such as issues with call feedback registration, users find the insights valuable in identifying the best-performing keywords and publication types for driving inbound sales calls. The visibility into phone channels and missed calls has also helped strengthen internal processes to enhance lead conversion.

### Customer and Client Interaction
Users consistently highlight ResponseTap's customer and client interaction as a key strength of the platform. The live call tracker feature is particularly praised for its ability to pinpoint where clients are looking, providing valuable insights for optimizing strategies and increasing ROI. While some users mention minor drawbacks such as a slightly cumbersome client portal and potential pricing issues for clients with smaller budgets, the overall consensus is positive. The software's functionality, especially in tracking numbers and integrating with Google Analytics, is commended for its role in demonstrating conversions to clients and improving lead generation strategies. Additionally, users appreciate the exceptional customer service provided by ResponseTap, emphasizing the company's dedication to ensuring customer satisfaction.

### Campaign Performance Analysis
Users also appreciate ResponseTap's feature of dynamic placeholders, which allows for accurate ROI reporting on adwords campaigns through trackable numbers. The platform's in-depth reporting capabilities at the keyword level have been particularly well-received, enabling users to optimize their campaigns effectively. Additionally, ResponseTap's integration with Google and the ability to create specific tracking numbers for different campaigns have been highlighted as valuable tools for measuring campaign success and driving inbound sales calls.

### Marketing Attribution Models
Users generally praise ResponseTap for its robust marketing attribution capabilities. The platform's ability to accurately attribute enquiries and sales from both online and offline activities is highly valued by users. While some find it challenging to fully grasp post-call attribution within ResponseTap, the overall consensus is that the tool provides valuable insights into campaign performance and helps optimize marketing strategies for increased ROI. Users appreciate the visibility into sales leads that might have otherwise been missed, highlighting the importance of accurate marketing budget allocation facilitated by ResponseTap's attribution models.

### Digital and Offline Marketing Integration
ResponseTap users consistently express satisfaction with the platform's ability to accurately track the performance of digital marketing campaigns and generate inbound calls. They appreciate the insights gained into which media channels drive quality leads, aiding in the planning of future campaigns. The ease of tracking ROI for offline campaigns and the simplicity of sharing data within the organization are also highlighted as valuable features.

### Conversion Tracking and Optimization
Users consistently praise ResponseTap for its exceptional conversion tracking and optimization capabilities. They highlight the platform's ability to accurately track phone conversions down to the keyword level, enabling them to optimize campaigns effectively and improve return on ad spend. The attribution provided by ResponseTap allows users to determine the most effective strategies for their clients, leading to enhanced ROI. Additionally, the functionality and integration with Google Analytics are commended for providing comprehensive data on conversions, empowering users to demonstrate results to clients convincingly. The keyword-level call data has proven instrumental in optimizing campaigns and targeting specific user segments effectively.

### Reporting and Analytics
Users consistently praise ResponseTap for its robust reporting and analytics capabilities. The platform's reporting features are lauded for providing in-depth insights and detailed reports that help users understand their call data effectively. Despite some minor drawbacks such as the dated UI/UX of the legacy admin console and room for improvement in IVR functionality, users find immense value in ResponseTap's reporting infrastructure. The ability to track ROI, assess the effectiveness of marketing campaigns, and gain valuable insights into lead quality are highlighted as key benefits by users. Additionally, the integration with Salesforce is commended for empowering call center operators to enhance customer experience and drive sales through insightful reporting. The clear overview of performance, personalization options, and the ability to create static phone numbers individually are noted as strengths of ResponseTap's reporting and analytics interface.

### Budget Management and ROI Measurement
Users consistently praise ResponseTap for its budget management and ROI measurement capabilities. The platform's ability to accurately track ROI for campaigns, optimize marketing spend, and attribute sales to specific marketing efforts has been a game-changer for many users. The feature of creating trackable numbers for different campaigns or print materials has allowed for precise measurement of ROI and impact. Additionally, the ease of use and clear data visualization have made it simple to share insights across the business, leading to informed decision-making regarding marketing budgets. The general sentiment among users is that ResponseTap excels in providing robust tools for effective budget management and ROI measurement.

Users often recommend ResponseTap for its ability to provide print advertising insights when there are no metrics available. They suggest trying out ResponseTap for telephone tracking, as it offers top-notch support and helpful insights. Another common recommendation is to consider the value that ResponseTap can bring to a business and request a demo to see how it performs. Users also highly recommend collaborating closely with ResponseTap's technical team for efficient and effective implementation. Additionally, they advise utilizing the account managers and support team for maximum benefit from the software. Lastly, users suggest ensuring compatibility with your current platform and having the necessary technical ability in-house for any configuration changes.

ResponseTap provides businesses with an efficient solution for tracking inbound calls and attributing them to specific marketing channels, resulting in a clear understanding of ROI from marketing campaigns. Users can optimize their campaigns significantly by tracking keyword-level call data, target specific users who have called and allocate budgets accordingly. The tool enables users to understand the interplay between offline and online, helping them plan their marketing campaigns more effectively. 

One of the primary business problems solved by ResponseTap is the attribution of calls to specific media channels, allowing users to track the ROI of their social and print ads. The product assists users in determining which media channels generate good quality leads and provides them with visibility of phone channels, enabling them to attribute calls according to converting leads. ResponseTap also helps users report on the levels of calls from different channels, breaking it down by region, providing more detailed information that helps with planning future campaigns. By using ResponseTap, businesses have been able to improve their enquiry quality and learn which channels drive the best ROI.

Ease of Use: Users find ResponseTap to be very easy to use and navigate, making it an efficient platform for their business needs. The user interface was praised for being intuitive and user-friendly, allowing users to quickly find what they need and run reports with ease. Reviewers appreciate the simplicity of the back-end system, which makes reporting MI easy and allows for a rapid turnaround of statistics for management.

Customer Support: The customer support team was highly praised for their top-notch service and responsiveness, making users feel valued and supported. The support team at ResponseTap was consistently praised for their helpfulness and responsiveness, with some users noting them as the best support team they had come across. Reviewers appreciate the great support and onboarding that ResponseTap offers.

Call Tracking Features: ResponseTap was noted for its advanced features, such as the live call tracker and the ability to track phone conversions down to the keyword level, which provided valuable insights for businesses. The call recording feature was found to be particularly useful, allowing users to determine the quality of leads and better attribute their work for clients. The ability to track all calls and use static numbers to measure ROI and impact was highlighted as a key feature of ResponseTap.

Difficult Navigation: Some users have found the ResponseTap user interface to be clunky and difficult to navigate, especially when switching between different accounts or campaigns. This has caused frustration for some users trying to complete tasks quickly.

Expensive Pricing: A few users thought that ResponseTap was too expensive, especially for smaller clients, and that it could be difficult to scale. The high pricing has been a concern for some customers who feel like they are not getting enough value in return.

Limited Functionality: There are complaints about the limited number of static numbers and the fact that not all data can be immediately exported and linked up with other platforms. Some users would like more features from ResponseTap but feel constrained by what is currently available.

ResponseTap is a call tracking solution built around visitor-level call tracking to follow every web visitor and every click through the phone call to improve marketing effectiveness and customer experiences.

CallRail offers phone call tracking, recording and analytics.

Call Tracking

Call Tracking + Conversation Intelligence®

Call Tracking + Form Tracking

Call Tracking Complete

ServiceTitan

ResponseTap

Call tracking software tracks the source of inbound phone calls and provides call intelligence to marketers to drive inbound calls and optimize conversion to sales.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Call Tracking Software

ResponseTap

Overview

What is ResponseTap?