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ResponseTap provides businesses with an efficient solution for tracking inbound calls and attributing them to specific marketing channels, …
Overview
What is ResponseTap?
ResponseTap is a call tracking solution built around visitor-level call tracking to follow every web visitor and every click through the phone call to improve marketing effectiveness and customer experiences.
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What is ResponseTap?
ResponseTap is a call tracking solution built around visitor-level call tracking to follow every web visitor and every click through the phone call to improve marketing effectiveness and customer experiences.
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- Business Problems Solved
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ResponseTap provides businesses with an efficient solution for tracking inbound calls and attributing them to specific marketing channels, resulting in a clear understanding of ROI from marketing campaigns. Users can optimize their campaigns significantly by tracking keyword-level call data, target specific users who have called and allocate budgets accordingly. The tool enables users to understand the interplay between offline and online, helping them plan their marketing campaigns more effectively.
One of the primary business problems solved by ResponseTap is the attribution of calls to specific media channels, allowing users to track the ROI of their social and print ads. The product assists users in determining which media channels generate good quality leads and provides them with visibility of phone channels, enabling them to attribute calls according to converting leads. ResponseTap also helps users report on the levels of calls from different channels, breaking it down by region, providing more detailed information that helps with planning future campaigns. By using ResponseTap, businesses have been able to improve their enquiry quality and learn which channels drive the best ROI.
Ease of Use: Users find ResponseTap to be very easy to use and navigate, making it an efficient platform for their business needs. The user interface was praised for being intuitive and user-friendly, allowing users to quickly find what they need and run reports with ease. Reviewers appreciate the simplicity of the back-end system, which makes reporting MI easy and allows for a rapid turnaround of statistics for management.
Customer Support: The customer support team was highly praised for their top-notch service and responsiveness, making users feel valued and supported. The support team at ResponseTap was consistently praised for their helpfulness and responsiveness, with some users noting them as the best support team they had come across. Reviewers appreciate the great support and onboarding that ResponseTap offers.
Call Tracking Features: ResponseTap was noted for its advanced features, such as the live call tracker and the ability to track phone conversions down to the keyword level, which provided valuable insights for businesses. The call recording feature was found to be particularly useful, allowing users to determine the quality of leads and better attribute their work for clients. The ability to track all calls and use static numbers to measure ROI and impact was highlighted as a key feature of ResponseTap.
Difficult Navigation: Some users have found the ResponseTap user interface to be clunky and difficult to navigate, especially when switching between different accounts or campaigns. This has caused frustration for some users trying to complete tasks quickly.
Expensive Pricing: A few users thought that ResponseTap was too expensive, especially for smaller clients, and that it could be difficult to scale. The high pricing has been a concern for some customers who feel like they are not getting enough value in return.
Limited Functionality: There are complaints about the limited number of static numbers and the fact that not all data can be immediately exported and linked up with other platforms. Some users would like more features from ResponseTap but feel constrained by what is currently available.
Users often recommend ResponseTap for its ability to provide print advertising insights when there are no metrics available. They suggest trying out ResponseTap for telephone tracking, as it offers top-notch support and helpful insights. Another common recommendation is to consider the value that ResponseTap can bring to a business and request a demo to see how it performs. Users also highly recommend collaborating closely with ResponseTap's technical team for efficient and effective implementation. Additionally, they advise utilizing the account managers and support team for maximum benefit from the software. Lastly, users suggest ensuring compatibility with your current platform and having the necessary technical ability in-house for any configuration changes.