TrustRadius Insights for Shoutlet (Discontinued) are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
User-Friendly Contest/Everywhere Page Feature: Several users have praised Shoutlet's contest/everywhere page feature, describing it as fantastic and user-friendly. They appreciate how easy it is to create clean and professional end products using this feature.
Easy-to-Use Shoutbox for Post Creation and Scheduling: Many reviewers have highlighted the ease of use of Shoutlet's Shoutbox feature. They find it incredibly easy to create, preview, and schedule posts. The flexibility it offers in terms of post types, scheduling, and targeting fan segments based on various inputs is also highly appreciated.
Efficient Content Distribution for Multiple Brands and Social Channels: Users have commended Shoutlet for its effectiveness in planning and organizing content distribution across multiple brands and social channels. The ability to efficiently post to multiple platforms simultaneously is seen as a significant advantage. Additionally, users like that they can create contests and Facebook tabs in-house without requiring additional development resources.
Shoutlet was utilized for social posting and reporting across our entire company. It was ideal in keeping track of client goals as well as creating professional reporting to present to our clients. It's easy to use and learn, was constantly being updated with the ever changing industry and created aesthetically pleasing work for both our account managers as well as content strategists.
Pros
It's easy to use and pick up new updates.
It was constantly being updated with the ever changing industry.
Created aesthetically pleasing reporting and posting on behalf of my clients.
Cons
Couldn't tag other pages directly from Shoutlet (ie: posting a Mashable post and tagging Mashable).
Had to manually set the best time for it go out when a lot of other platforms have the capability to set the best posting time for you.
No guarantee on quality of photo size.
Likelihood to Recommend
I would not recommend if you're doing basic posting and not reporting. It's an expensive platform to use if you aren't utilizing all the components and benefits available. I would ask - how deep you are going on behalf of your clients? Do they have click goals or do they just want a presence on social media?
Shoutlet is being used by our social media team to distribute content across multiple platforms on a scheduled basis. We also use Shoutlet to monitor crisis posts, competition, etc. At this time the tool is being used by our web marketing team alongside our shared services team that monitors daily conversation.
Pros
Scheduling posts out in a calendar format that is easily reviewed and can track our analytics
Customer service is excellent - immediate response on a variety of issues.
Task team is very willing and open to accepting outside ideas and customer opinions/recommendations.
Cons
The Linkedin connection for analytics could be improved. We need to have ways to track individual tags vs just filters.
The ability to save posts. They do offer the ability to copy a post and use it again but a system to file and save posts depending on their campaigns would be a great addition.
Tagging is something that needs an immediate fix. Once a tag is added there is no way to regroup this tag under another name if the company decides to head a different direction with the tool. Spelling errors or Capitol Letters play a role in this as well where we have multiple tags that are the same tag, just typed in differently. No way to combine these tags under one uniform Tag moving forward. Also, no way to go back and consolidate past post tagging.
Likelihood to Recommend
I think Shoutlet is an excellent tool for any mid-sized to larger company looking to improve their social strategy. While it does have some minor improvements that can be made, it's overall an impressive way to mass post to multiple networks and interact and engage with your followers in the social space. I feel at this time that a smaller company could probably benefit from a lesser in-depth version of this tool at this time.
As my former company was in the early stages of establishing a social media presence through channels like Facebook and Twitter, we were looking for a cost-effective and comprehensive way to manage new social media accounts in a way that would maximize our social exposure while minimizing the number of man hours required. Shoutlet was that solution for us. It offered a seamless and user-friendly platform for us to manage multiple accounts, pre-schedule posts, upload and manage lists, target based upon certain demographic parameters, and track social activity through detailed analytics reports. It also allowed us to build and customize social media contests and custom landing pages while tracking activity from these special promotions. At the time, we were under particular pressure from our executive leadership to justify the need for a social media presence and its associated hard and soft costs. Shoulet helped us put a professional face on our social efforts and helped provide us with the data we needed to show meaningful lead generation and potential ROI. We used Shoutlet across multiple departments and one of the things we heard regularly from our admins was that, after they'd received their training, it was easy to use and very broad in scope.
Pros
The ability to manage and publish to various social accounts from one platform. This feature helped us to have a cohesive social strategy and saved us a lot of time having to go back and forth between accounts.
The module that allowed us to build contests and custom landing pages was perhaps my favorite part. For the contests, it proved to be ultra convenient to be able to build, host and run social promotions through the same platform that housed our social accounts and lists. From a landing-page-design standpoint, it was also wonderful and time-effective for each individual department to be able to build professional and dynamic pages themselves rather than tasking it to our web designers who really didn't have the time.
I was also very pleased with the customer service we received from the Shoulet team. From the original demo, to the training sessions, all the way through to back-end service maintenance, everyone we dealt with was available, accommodating and friendly. Not entirely common in this day in age.
Cons
At the time we didn't have the Shoutlet mobile app (at least not that I was aware of). But this seems to not be the case anymore.
Likelihood to Recommend
Shoutlet has potential benefit for everyone, from small start-ups to large organizations. Whether you're just starting out establishing a social media presence or are a seasoned veteran, it just makes sense to run your social media strategy through a tool this comprehensive and that offers as many special features as Shoutlet does.
Shoutlet was used across the whole organization to manage the social media channels. It helped to streamline the management of content and push of content to our sales reps.
Pros
Customer Service - very professional
Customization of the application to meet the organizations model
Attentive to details
Very professional
Cons
Documentation of the application
Proactive around application issues instead of being reactive
Likelihood to Recommend
<p>Overview of application - no sales pitch</p><p>Customer referral or request to speak to other customers around implementation of product</p><p>Ability to speak to implementation specialist, or developer to get into the weeds of the application</p><p>
We use Shoutlet a few different ways across our organization depending on each individual brand and it's goals. Overall, it is used to implement social media promotions, and sweepstakes across multiple channels. It is also used to handle customer service issues that surface across our brand's social media platforms and to schedule posts on Facebook, Twitter, and Google+. We actively use Shoutlet's "Canvas" and "Everywhere Page" modules to quickly develop informational pages that can change quickly without the use of additional internal resources.
Pros
Shoutlet's Account Management team has always been extremely helpful in providing feedback on tool updates and taking our recommendations to the Shoutlet development team.
We use Shoultet to manage social media customer service responses. Shoutlet makes it easy to have seperate log-ins for our customer service team members and to manage those different log-ins and permissions.
Shoutlet has been really good about updating and growing with our organization's needs. They have been very receptive to feedback and recommendations on how we can see Shoutlet improving and becoming even more easily integrated into our efforts.
Cons
I would like to see Shoutlet improve the usability of their "Shoutlet Profiles" module. It has improved over time, but I would like to see more individual user metrics such as affinity, time spent engaged per user, and monthly interactions by user.
I would also like to see Shoutlet redesign their "manage urls" module and URL shortener. The shortener works well, but I would like the interface to be more user friendly, and be able to access it throughout the rest of the tool. Perhaps in a slide out drawer.
Unfortunately, Shoutlet does not offer a Pin scheduling tool at this time. This would be a HUGE asset for them to have.
Likelihood to Recommend
Shoutlet is a versatile tool that can be used for a wide variety of social media solutions. If you are simply looking for a URL shortener, I would recommend looking into the tool a little further and evaluating how else you can simplify your social media and web marketing efforts using Shoutlet.
Shoutlet was being used as the marketing team's social media management tool. This was a helpful dashboard that helped us manage our customer service issues, create engaging contests, and deliver analytics for a monthly social media report. The information gleaned from our social media analytics guided critical business decisions from product promotions to event sponsorships.
Pros
The marketing team loved utilizing Shoutlet's Canvas tool which allows you to design and manage multi-channel social contests. These contests significantly increased our brand's engagement.
The customer support is great. Your account manager hosts monthly calls to update you of product enhancements and to suggest ways to enhance your social strategy for upcoming campaigns. The support team is helpful in teaching how to use the tool. They also have a library of resources to help you walk through each function of the tool.
Shoutlet provides frequent webinars on social media best practices. They are the best webinars out there.
Cons
The cost of the product is steep and business leaders aren't totally convinced of social media's value so it's a hard to sell to leadership.
There's a lot of competition. There are some social media management tools that integrate much more with sales platforms that help show ROI better.
Likelihood to Recommend
Shoutlet is appropriate for a team looking for a one-stop shop for managing social media. It's also appropriate for a team that has a big enough budget to afford the tool and has buy in from the executive team. I found it was a great tool for B2C but I am looking for more functionality now that I am working in B2B.
Shoutlet was used for our social media purposes. It helped us know who our audience was and the engagement we were receiving. Also, we used it to create tabs on our Facebook profile and run giveaways and contests.
Pros
Contests - easy to understand and run once built
Insights - good insights for Twitter at the time
Cons
Creating the tabs could have been a smoother process, Shoutlet IT had to be involved numerous times to connect tabs and it was not an easy process.
Likelihood to Recommend
It was well suited for scheduling posts and creating tabs, it is less appropriate for monitoring what is being said about your brand/company in the social landscape.
We use Shoutlet for our social media team. It's great for scheduling posts, monitoring what people are saying about us, our industries and our competitors and the canvas tool is great for building promotions and pages.
Pros
The Canvas is the best tool I've used for building a landing page or promotion
Monitoring social channels is a breeze
Cons
Waiting for a bookmarklet to share stories found on the web moreeasily, but it is in the works
Likelihood to Recommend
If you have a lot of different channels to manage, or if you want to get a better grasp of what people are saying about you and your brand, then Shoutlet is for you.
Shoutlet is used in multiple ways by Fanatics. My experience is mainly with managing social accounts for customer service needs. This program enables us to have multiple users between departments working together to ensure we are reaching our key audiences and proactively responding to customer concerns. Because Fanatics is the largest retailer of online sports goods, we manage hundreds of online retail stores and their social accounts. As a business Shoutlet allows us to address all of our customers' direct questions and complaints and stay active with our social users linking them to a direct source of resolution.
Pros
I particularly favor the capability to archive comments per customer and attach privately viewed contact information for that person.
The ability to like, delete, and retweet within the system with the click of a button!
'Assign task' is convenient to delegate issues of importance to be worked immediately.
Cons
Many times upgrades caused bugs that stopped our teams from being able to respond to comments or view what was coming through as feedback.
At the height of our peak season I found it difficult to delegate work to multiple agents in the same account due to the way feeds are run and the max results per page and the system duplicating results because multiple accounts are being pulled into one feed.
Being able to pull all comments or 'tweets' made by one user for Twitter accounts mirroring Facebook functionality.
Likelihood to Recommend
All in all Shoutlet has unique benefits, but its fair share of negative aspects. The support received from our contact when we had any questions or concerns was always great. When it comes to Social Customer Service Management, I feel like this system is geared towards the management of smaller accounts being used between a low amount of people. Things start to get somewhat difficult when attempting to have multiple users working with a large number of accounts.<div>
We currently are using Shoutlet as a tool to build applications and contests. It is being used in 2 locations by 5 people. It's a great tool for us all to stay on the same page and on top of every day tasks.
Pros
Building contests and Facebook tabs is extremely easy and user friendly.
Shoutlet's Social CRM is a great for keeping an eye on all of our Social Media sites. The mobile app works great for work on the fly!
Shoutlet's reporting and analytics help us see what areas are performing the best and which areas need some help.
Cons
We are hoping that in the near future there will be an area for Pinterest. However, we do understand that Pinterest is the one that needs to allow that.
Likelihood to Recommend
We previously purchased Shoutlet through a triangular model. We didn't receive the customer support or tech therapy. When looking to renew, go with the direct Shoutlet model, or find a new tool. We realized having customer support was really important. Going directly through Shoutlet has been wonderful. We get a phone call or email within the hour to address our questions.
