TrustRadius Insights for Sprinklr Marketing are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
Sprinklr is a versatile platform that offers a wide range of use cases for businesses across various departments. Users in the Social Media department as well as the entire company rely on Sprinklr for content management, scheduling, advertising, and reporting. With Sprinklr, users can launch campaigns, evaluate their performance, and make real-time optimizations. The robust campaign dashboard enables users to track all their campaigns and make adjustments while ads are live. Additionally, Sprinklr's scheduling function allows users to plan and schedule posts, run engagement reports, keep track of comments, and stay informed about mentions.
One key benefit of using Sprinklr is the ability to generate comprehensive reports that help users keep track of their 30 social accounts. This feature not only saves time but also provides valuable insights into the effectiveness of their social media efforts. Furthermore, Sprinklr is widely used by marketing departments to collaborate with partner agencies, manage paid social media efforts, and handle social listening and organic social media activities. The platform's data-driven reporting dashboards summarize metrics from various social media platforms in one place, providing users with a holistic view of their social media performance.
Sprinklr's capabilities expand beyond marketing departments as well. It is also employed by healthcare companies for posting and managing content, creating ads, tracking analytics, and gaining insights into what patients and the community are saying. In addition, it is utilized by the Marketing and Communications department of organizations like Shell to streamline social media content management, approve agency-created content, develop content calendars, schedule posts, report on performance, and manage communities.
Overall, Sprinklr simplifies and enhances social media management for businesses by centralizing various tasks such as content creation, scheduling, advertising, engagement monitoring, and reporting. Its versatility makes it a valuable tool in multiple industries including healthcare and energy sector where it assists in managing brand presence effectively across various social media platforms.
The main advantage of this module is visibility on paid social media performance, with customizable, user-friendly reporting. It is challenging to onboard agencies in this category and increase the adoption of Sprinklr for paid but after a couple of months our adoption has increased significantly, particularly thanks to some POCs that we decided to run in order to prove the advantage of Sprinklr AI optimizations over Business Manager optimizations.
Pros
Reporting capabilities
Automated AI optimizations
Clear, user friendly editorial calendar for paid
Cons
Stories publishing - some features are not available, eg we cannot add some gifs, stickers, pools etc
Too many fields to complete when publishing a new post
Retrotagging (and also tagging) is quite time consuming
Likelihood to Recommend
Well suited for companies that have a significant spend in paid social media that are able to provide full time resources to drive adoption of the tool across all stakeholders.
Less appropriate if paid media spend is low and if there are no internal resources to look after adoption, advise users etc.
We use to schedule posts, run engagement reports and keep track of comments. We also use it to alert us of people mentioning us. The social team also generates reports from Sprinklr. We currently have 30 social accounts on Sprinklr, which helps us keep track of all. Sprinklr's scheduling function also frees our team to do other tasks.
This tool is an excellent addition to help and get more insightful data and reporting from organic and paid social media channels, brand visibility and so much more. I would highly recommend it for anyone looking for a powerful social media tool for their business.
Pros
Nice visuals
Excellent reporting
Easy to use and implement
Cons
none.
Likelihood to Recommend
An excellent tool to quickly implement to show ROI and metrics from social media campaigns.
We use Sprinklr across our entire office. It allows us to launch campaigns, evaluate performance, and optimize campaigns in real-time. It is extremely helpful to have a robust campaign dashboard to track all of our campaigns and dive deeper into the ad see and ad levels to switch out creative, copy and links while an ad is live. We are able to scale performance and can pause an ad if it is underperforming with regards to established KPIs.
Pros
Content marketing.
Social listening.
Bulk uploads and changes.
Cons
Refresh time is slow.
Trainings not insightful.
New formats slow to be integrated.
Likelihood to Recommend
This is a good platform for basic campaigns where there is a need for a number of campaigns, ad sets, and creative versions. In addition to KPI tracking and optimizations which has proven to be an effective solution. It is not the best for executing some of the latest capabilities and ad types developed by social platforms.
Sprinklr is used by one of my client's Marketing and Communications department to post, schedule, and manage content for their healthcare company. They also use it to create ads and track analytics. Since there are many different departments and entities within the company using it, it is a great way to share content at a larger brand level. We also have a better understanding about what our patients and the community are saying about us so we can respond appropriately. What we learn can result in improving our services, or creating more engaging content.
Pros
Allows you to share and suggest pieces of content to other entities within the organization.
Has great reporting with lots of filters to drill down to the information you need.
It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
Cons
It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
Likelihood to Recommend
Sprinklr has been a great tool for the larger organization that I work with because it allows us to share content across entities, and listen to our customers. It works well in a larger corporate structure. However, I think if you were a small business with less than 25 employees, it's probably overkill. A smaller business probably would not have the staff time to dedicate to managing all of the functions available within Sprinklr.
We are using Sprinklr Modern Advertising for our client to handle and report the whole editorial process of the EGGER Group and their different markets with different agencies. We set-up different data-driven reporting dashboards for EGGER's Facebook, Twitter, Instagram, YouTube, Pinterest, and VK.
The first global dashboard summarized all metrics coming through the Insights API and the Paid / Ad-manager APIs. We divided the dashboard into an "organic" and a "paid" side, where we show the organic/paid metrics coming through two different sources. Diagrams showed the growth of follower, the demographics and location of our following. In another dashboard, we display the reach and engagement in numbers and their change rate, and also the impressions and interactions per market/target groups are distributed.
We also showed data from community management and in a 4th "paid media" dashboard all costs are displayed. Lastly, in one of the paid modules, we included the impact a single paid post has to be transparent to the client.
Pros
Design of the dashboards diagrams
Amount of channels you can connect with Sprinklr
Customized metrics
Cons
The combination of paid versus organic
User experience of the Sprinklr "Home" is hard to navigate through. I am always searching, it is not very intuitive.
Missing the combination of metrics of different social platforms. like the number of followers.
Likelihood to Recommend
It is a very complex system. In the onboarding phase with Sprinklr customer support, we had two different contact persons. On from the "organic"/free site - the other one from the "paid" site. When you want to set up dashboards with combined diagrams at the same time, and you have different contact persons on different onboarding & briefing calls with the client & Sprinklr, we need a lot of time to brief your staff on what was recently done. Furthermore, different metrics were used, because there was an information gap. Sometimes Sprinklr Paid Customer Manager implemented custom metrics and the Organic Customer Manager didn't know about it.
We had SIX different contact people at Sprinklr through the setup phase, which costs a lot of time & money, because we had to describe the vision we had of our dashboards 6 times. Furthermore, we kept coming across the same API limitations in all these support cases. The limitations themselves were not the problem. With every new person, the same mistakes/bugs were made because there was no real documentation about the bugs and the new "workarounds" we found.
Sprinklr is used by my client for the entire marketing department and helps them to work with their partner agencies (such as myself). We use Sprinklr for all social media paid efforts and primarily use the Ads Composer, Ads Manager, Creative Library, Audience Manager, and Ads Reporting. We are working to use other features such as Segment Manager, Pacing Groups, and Ads Benchmarks. We also use Sprinkr for social listening and organic social media efforts.
Pros
Sprinklr has so many capabilities and provides the tools you need to run a cohesive paid program.
It's convenient to manage ads on several different social platforms in one place instead of logging into five different paid media managers.
The tool is fairly similar to social platforms which helps to reduce some of the friction when transitioning from setting ads up natively to setting them up in Sprinklr.
The customization that can be applied is pretty amazing to make sure you're tracking everything you need for reporting.
Cons
We love how robust Sprinklr is but that has been overwhelming at times
There has been a steeper learning curve than anticipated which is difficult when we need to move quickly and need to get ads running but later go back to retroactively implement best practices
It'd be nice if the ad setup was in one window instead of going through several steps that bring up different windows. It's nice to be able to scroll back and forth on the information you've already entered. With several steps/windows being included in the ad setup, it makes some fields feel repetitive
During initial training everything seems straight forward but it's hard to know what we need the Sprinklr team to set up. Once you've been in the tool for a month or two and know how to use it, you find things that'd be much more helpful for the Sprinklr team to implement but that portion of the contract is over at that point and it takes a very long time to figure it out yourself.
Likelihood to Recommend
Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
It is being used by the social team/audience development team. The biggest reason for its use is to be able to have multiple accounts across regions into one dashboard. We have a large global team and implementation of global campaigns can be hard given multiple teams manage individual accounts.
Pros
As I said the ability to centralize your brands into one globally
Globally - ability to centralize a global team and have a better view of spending/performance etc
Cons
API connection to DOMO
User interface
Not keeping up with native new features
On going issues, things never work
Likelihood to Recommend
It really depends on what a company needs. For a smaller company I would not suggest it. For global companies, yes, but I would not use the API connection.
VU
Verified User
Director in Information Technology (10,001+ employees)
Sprinklr Modern Advertising is being used across the organization by multiple social media practitioners. It allows us to scale our advertising capabilities with a growing team.
Pros
Allows for ad integration of multiple platforms and profiles in one place.
Targeting capabilities match that of native platform.
Ability to measure budget spending is pretty clear.
Cons
The user-friendliness is really lacking. When there are errors, it is very difficult to figure out how and where to fix them and sometimes they don't make sense.
It's difficult to keep track of ads and campaigns, especially when you have a number of different teams leveraging the same ad budget. The interface does not match the native platforms very well.
Likelihood to Recommend
Sprinklr Modern Advertising is suited well for smaller teams where maybe one to three people are managing ads. It is less appropriate for larger teams where organization and ease of use is the main concern or factor.
Our social media team works closely with the Sprinklr platform on a daily basis. We have been able to create robust social listening reports for our clients across various industries and monitor the conversation online in an effort to remain competitive in the marketplace. We are able to see our overall share of voice for specific topics.
Pros
Monitoring the social landscape and assigning a numerical share of voice % on particular topics
Reporting on WoW and YoY trends
Quickly manipulate data points and analyze top performing content
Cons
Certain accounts keep becoming disabled (primarily Instagram) - integration issues
Monitoring paid activity can be tricky and finicky at times
A lot of 'noise' gets pulled into social listening dashboards
Likelihood to Recommend
Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform.
