Great all-round tool for for user research.
Use Cases and Deployment Scope
We use UserTesting to test the usability of digital products such as websites, apps, and e-newsletters with users, including our own panels and UserTesting's user panel. We also conduct surveys, card-sorts, click-tests, and other forms of research. By doing this, we ensure our digital products work well for our target audiences.
Pros
- Moderated user-testing.
- Unmoderated user-testing.
- AI analysis of research.
Cons
- Sometimes there are restrictions around types of research that can be used for moderated user-testing with our own users.
- For tests on relatively small areas of a website or app, the AI analysis seems rather overblown, like it's trying too hard to come up with something insightful when the test is actually about something quite small (e.g. structure of a mobile app menu).
- It's difficult to invite our own users to unmoderated user-testing because they wouldn't know how the UserTesting interface works - this is particularly an issue for mobile research.
Likelihood to Recommend
UserTesting is at its best when conducting a range of unmoderated user research tasks with UT's own user panel. UserTesting is less useful when conducting research with our own users, as the UT interface isn't readily understood by them for unmoderated tests, and the types of tests available in moderated research are rather limited.
