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ZoomInfo Sales Reviews and Ratings

Rating: 8.2 out of 10
Score
8.2 out of 10

Community insights

TrustRadius Insights for ZoomInfo Sales are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Intuitive Interface Appreciation: Users consistently commend the user-friendly design of ZoomInfo, highlighting how it simplifies complex tasks and enhances overall productivity. For instance, they mention that the clear layout and intuitive controls save them valuable time when searching for specific information. CRM Integration Streamlining: Many users express gratitude for ZoomInfo's seamless integration with CRM systems, mentioning how this feature significantly streamlines their data management processes. By directly exporting relevant details to their CRM platforms, users can efficiently track leads and maintain up-to-date client records. Lead Generation Tool Effectiveness: The lead generation tool within ZoomInfo receives high praise from users who emphasize its role in identifying potential clients effectively. They often cite instances where using this tool led to significant business growth opportunities by providing accurate insights into target markets.

Reviews

741 Reviews

Videos

ZoomInfo Sales - A Sales Masterpiece

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use ZoomInfo Sales to profile accounts by business unit, identify key decision makers in those accounts, as well as gain their most current contact information. We then build outreach campaigns around this information by mapping the data into Outreach for specific sales campaigns by industry vertical and account. It’s been invaluable for this activity.

Pros

  • Keeping current on personnel changes in an account
  • Having up to date contact information
  • Connecting to Outreach so information can be routed to that platform

Cons

  • Definitely improve Outreach integration
  • Always room to grow on individual contact information
  • Developing a stronger, more intuitive UI

Likelihood to Recommend

Look, if you’re in sales and you have no account information, ZoomInfo Sales is an excellent place to start. If you are looking for org chart info and how the specific individual you are targeting fits in the org, bingo, ZoomInfo Sales hits a home run. It also provides many other avenues to enter into accounts.

ZoomInfo Sales is the Bomb

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

ZoomInfo helps us find the right decision makers and their email and phone numbers. We also use it to track website visitors and use Intent to see if prospects are looking for our services. People often change jobs and finding the correct individual including their contact info is key to our success.

Pros

  • Contact Information for Individuals
  • Company Information, locations, staff
  • Pulling info from websites and LinkedIn for prospects

Cons

  • Some businesses are categorized incorrectly
  • Outdated information or lack of information
  • Organizational charts are incomplete

Likelihood to Recommend

ZoomInfo Sales has good information for Commercial businesses, but it's not as accurate for Government entities. The Websights is great, Intent is good, but limited search/ key words can make this challenging when you are in a niche market like us. Exporting contacts and info to Salesforce can sometimes be problematic.

Works well easy to use.

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

Zoominfo is used to identify new prospects, leadership, and find the correct email/contacts. It makes it easy to identify new stakeholders and understand the larger organization's structure. Zoominfo saves me time by quickly filtering to the correct contacts. Robust filtering by account, seniority, title, etc, is easy to apply.

Pros

  • Finds the correct contacts.
  • Populates emails.
  • Finds both cell phones and work numbers.

Cons

  • Prospecting.
  • Sales funnel identification.
  • Stakeholder identification.

Likelihood to Recommend

It is easy to use Zoominfo to find the correct contacts, accounts, and prospects. used for both top of funnel and deal management. ZoomInfo is easy to use for any use case. If you find yourself looking around LinkedIn for contacts, searching your outdated crm, or struggling to identify stakeholders, ZoomInfo makes it easy.

Best in the game

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

Loading new contacts and leads within our CRM. Work in sales and use it for outreach and finding new contacts.

Pros

  • Accuracy
  • Reliability
  • Quality information

Cons

  • Connections with SalesForce
  • Unlocking more customer information
  • Lead Lists

Likelihood to Recommend

Any type of sales role where you need to find contact info for a new customer or client.

Vetted Review
ZoomInfo Sales
3 years of experience

Great tool for BD and prospecting.

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use Zoominfo to get emails from our target audience. We use these emails for business development and outreach purposes. We also use the tool to create email lists using our ideal customer profile description.

Pros

  • Get email IDs.
  • Create email lists.

Cons

  • Updating emails more frequently.
  • More automated workflows.
  • More AI usage.

Likelihood to Recommend

Generally, ZoomInfo is well-suited to gather emails from your target audience. Best suited for BD outreach. It's less suitable if you're looking for custom workflows and tight integrations with your CRM and email.

Vetted Review
ZoomInfo Sales
10 years of experience

ZoomInfo Review - LC

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

I use Zoominfo to verify the existence of an account or reseller. Additionally, the tool has been instrumental in obtaining contacts from decision-makers at each company. It has been instrumental in understanding the company's size, type of business, verticals it works with, and potential for future growth.

Pros

  • Accurate contact information.
  • Determine the size of the company.
  • Identify the decision makers.
  • The potential of each company.

Cons

  • Integration with other tools like Salesforce and D365.
  • Add more SMB companies.

Likelihood to Recommend

It is a great tool for getting contacts from decision-makers at each company.

ZooInfo review from BDR perspective.

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

I use it to identify the contact info for the right people at the right time. As a business developer, having the correct information to leverage at any time is crucial. Without it, you're blindly shooting in the dark, guessing what an email domain is, and trying to get through the gatekeeping operator.

Pros

  • Integration is really important - the sidebar menu and synergy with sales nav is great.
  • Providing timely updates on information to be able to have the right info.
  • Having the direct dial number for some folks is very helpful.

Cons

  • List the subsidiaries of companies, not only the parent company.
  • An AI summary on the sidebar to guide you on what kind of titles/personas to target for your product.

Likelihood to Recommend

I have found it to work best combined with LinkedIn Sales Nav. I use the filters on the sales navigation search to find people I wish to target, then use the sidebar to export individuals with the correct information into our CRM quickly. That is my bread-and-butter play as a BDR; I'm in there every day. It is also helpful to quickly check a company's revenue and employee count.

ZoomInfo - A great B2B tool.

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

ZoomInfo Sales is a powerful tool for sourcing business contacts and company information. I use it primarily to find accurate contact details for decision-makers across various industries, and it consistently delivers reliable data. The platform’s filtering options make it easy to narrow down prospects by title, location, or company size. The value it adds in terms of time saved and lead quality is worth it for serious B2B outreach. Highly recommended for sales and marketing teams looking to scale their outreach efficiently.

Pros

  • Advanced Search & Filtering for acquiring contacts.
  • Verifying an address with the company's website and know it's the right one.
  • CRM & Sales Tool Integrations.

Cons

  • Limited International Coverage; ZoomInfo is very U.S.-centric.
  • Steep Learning Curve; The interface is powerful, but not always intuitive.
  • Data Accuracy Can Be Hit-or-Miss: While ZoomInfo generally provides reliable data, especially for larger companies, it can struggle with outdated contact information.

Likelihood to Recommend

Why ZoomInfo Works Well:

Advanced filtering by title, company size, revenue, and industry

Access to direct dials and accurate work emails

Intent data to time outreach when interest is high

Integration with Salesforce and Outreach for smooth workflow Why ZoomInfo Falls Short:

Limited and less accurate international contact coverage

GDPR and regional privacy laws restrict available contact data

Fewer Scoops and intent signals for non-U.S. companies.

Vetted Review
ZoomInfo Sales
1 year of experience

I use this tool almost everyday in Acquisition Sales

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

I love all the info on ZoomInfo Sales. Specifically it helps me search peoples titles for specific searches for people who will find value in the products I am selling. I also love how it integrates with Salesforce and SalesLoft tools so i can get right to work sending out messages after i find a new contact. I also enjoy all the insights about the technology the company is currently using. It helps me be more thoughtful in my outreach messages.

Pros

  • integrates with other tools
  • contact info is usually up to date
  • insight into current technology portfolio

Cons

  • Sometimes I have trouble finding my Salesforce account when importing contacts.
  • I wish I had better filters for searching. I search for contacts in US only and I still get some in China or Malaysia and its frustating
  • id like to integrate with LinkedIn Sales Navigator if possible. to double check contacts are still employed at the company before i import them.

Likelihood to Recommend

I am in whitespace accounts and I love getting new contacts from ZoomInfo Sales as a lot of my current ones are very outdated and old info.

ZoomInfo Sales is the best product on the market

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

I use ZoomInfo Sales for daily lead generation. I download contacts based on intents and relativity

Pros

  • Provide contacts information
  • Accurate revenue for companies
  • Segments contacts by department
  • Intent by buyers
  • Historical research by companies

Likelihood to Recommend

ZoomInfo Sales is an excellent resource for lead contact and company buying intents. Its easy to use and setup for future alerts

Video reviews