6sense contains deep account insights
November 23, 2025

6sense contains deep account insights

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

We are using 6sense to build and launch ABM campaigns, orchestrate across multiple tactics, measure campaign impact, and provide account activity insights to sales. 6sense allows our teams to ensure we are messaging appropriately to accounts for optimal engagement and understand what accounts to prioritize and which are at risk.

Pros

  • Predictive scoring
  • Intelligent Workflows
  • Ad campaign analytics

Cons

  • Allow for filtering of activity within the platform. Being able to choose specific campaign assets or web pages to see the dashboard would be amazing.
  • The reports in the platform are really rigid. Additional reports or the ability to customize or filter reports would be much appreciated.
  • Consistency across the 6sense and sales intelligence platforms is needed. Having to rebuild segments in each is not efficient.
6sense's UI is very user friendly, but there are limitations within the platform.
Yes, we have been able to use anonymous buyer signals into account insights. Being able to see what accounts are on which pages on our website has been very important for sales.
Demandbase had a lot more flexibility in the platform and additional features like people lists, ability to export raw activity data, create custom reports.
6sense has better predictive scoring and more rich insights, however the platform is pretty rigid and requires a lot of workarounds to accomplish what we are looking to achieve.

Do you think 6sense delivers good value for the price?

Not sure

Are you happy with 6sense's feature set?

No

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

6sense has really strong scoring but the flexibility with reporting in the platform is lacking. The data exists and is great, however it is sometimes very difficult to achieve the views needed to report on insights or success.

6sense Feature Ratings

Integrations with third-party software
9
Automated workflow & orchestration
9
3rd party intent signals
10
Downstream intent signals
10
Account identification
9
Standard visitor segmentation
8
Behavioral visitor segmentation
8
ABM sales intelligence
8
Automated routing and prioritization
8
Customer interaction histories
3
Syndicated content
7
Personalization
6
Engagement data tracking
4
Ad campaign creation
9
Display advertising
10
Contextual advertising
9
Social advertising
6
Ad reporting and analytics
9

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