6sense contains deep account insights
November 23, 2025
6sense contains deep account insights

Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with 6sense
We are using 6sense to build and launch ABM campaigns, orchestrate across multiple tactics, measure campaign impact, and provide account activity insights to sales. 6sense allows our teams to ensure we are messaging appropriately to accounts for optimal engagement and understand what accounts to prioritize and which are at risk.
Pros
- Predictive scoring
- Intelligent Workflows
- Ad campaign analytics
Cons
- Allow for filtering of activity within the platform. Being able to choose specific campaign assets or web pages to see the dashboard would be amazing.
- The reports in the platform are really rigid. Additional reports or the ability to customize or filter reports would be much appreciated.
- Consistency across the 6sense and sales intelligence platforms is needed. Having to rebuild segments in each is not efficient.
Yes, we have been able to use anonymous buyer signals into account insights. Being able to see what accounts are on which pages on our website has been very important for sales.
Demandbase had a lot more flexibility in the platform and additional features like people lists, ability to export raw activity data, create custom reports.
6sense has better predictive scoring and more rich insights, however the platform is pretty rigid and requires a lot of workarounds to accomplish what we are looking to achieve.
6sense has better predictive scoring and more rich insights, however the platform is pretty rigid and requires a lot of workarounds to accomplish what we are looking to achieve.
Do you think 6sense delivers good value for the price?
Not sure
Are you happy with 6sense's feature set?
No
Did 6sense live up to sales and marketing promises?
Yes
Did implementation of 6sense go as expected?
Yes
Would you buy 6sense again?
Yes

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