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6sense

6sense

Overview

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…

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Recent Reviews

6sense is worth it!

10 out of 10
September 11, 2023
Incentivized
Proactive intent-based advertising campaigns, weekly insight into hot accounts, and segmentation for research to inform outreach. We have …
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Simply amazing

9 out of 10
April 04, 2023
Incentivized
6sense has been essential in helping my organization address key business problems by identifying high-value prospects and providing …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 17 features
  • Account identification (13)
    7.8
    78%
  • 3rd party intent signals (14)
    7.7
    77%
  • Downstream intent signals (13)
    7.4
    74%
  • Automated workflow & orchestration (13)
    6.6
    66%

Reviewer Pros & Cons

View all pros & cons
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Pricing

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N/A
Unavailable

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.3
Avg 7.9

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.2
Avg 7.8

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

7.6
Avg 7.7

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

6.6
Avg 8.4
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Product Details

What is 6sense?

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.


6sense Videos

6sense Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Demandbase One, ZoomInfo MarketingOS, and RollWorks are common alternatives for 6sense.

Reviewers rate Standard visitor segmentation highest, with a score of 8.4.

The most common users of 6sense are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(293)

Attribute Ratings

Reviews

(1-25 of 26)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
There is too much in the website's user interface. Without training, we log in and get lost. The training we had was so complex and intensive that few of us understood or could keep up.
November 19, 2020

Great insight with 6sense

Mandy Groen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The only reason it is not a 10 is because you can't organize segments into folders with the platform. The more we use it the longer the list of segments becomes and it’s getting a bit unruly. Otherwise, the UI/UX is very user friendly and easy to understand.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
Jessica Gondolfo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Usability and UI are really straight forward. The learning curve whether you are a tech master or not is pretty seamless. The system is a bit slow to load which is where my team finds the most challenges, but the overall layout is easy to understand and use. Other than that, I am just looking to see better results on digital ads. The performance of them is very high, but the conversation and bounce rates have been a concern.
Tanja Ducharme | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
it is intuitive for setting up segments and campaigns and the 6sense team is great at assisting us when we have issues. Again, because of its lack of connectivity to our CRM, the usability is less and I think we are losing the full benefit that it could be providing us. Supporting our CRM is months away, which is challenging.
Cay Gliebe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Very intuitive both at the 6sense core product and the extended functionality into your CRM. It is critical you have at least one resource on your marketing team who can translate requirements to dashboards and reports. Tying strategy to action is strongly enabled when you can define this well.
Michael Lamb | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I mentioned before, if you are seasoned marketer that understands and works with marketing data, this tool is perfect for you. The level of detail you can get in the platform is amazing. On the other hand, if you are not a marketing data nerd, the platform can be a little overwhelming to use because the depth and breadth of functionality and data available to you.
Stephanie Pennell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Now that I have a stronger understanding of how I personally want to use 6sense for my team I have a better understanding of the platform as well. Additionally, once I had the time to truly dive in I was able to really navigate easily so I'd say it's usability is excellent.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
It is clunky and not very intuitive, they dont even know how ot use their own product they just send y9ou the same how to guides that dont show you much more than the basics. It is kind of sad that the customer success team does not even know how their product works.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Easy to set up and maintain - which is critical for a self-service platform. We are able to set up, onboard, and manage our internal team and campaigns with no need for external support. The platform is intuitive to use and easy to maintain. Usability has helped drive internal adoption for using the platform and quantifying the impact of our efforts.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The campaign setup and execution is super easy and the amount of data available on segments and accounts is impressive. Overall usability, reporting and insights, replacing ZenIQ, and knowledge base could be better.
November 04, 2020

6sense is awesome!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
The platform is super user friendly. It can be a bit difficult to fully wrap your head around everything that it is capable of, but when paired with their excellent support you are able to get stood up quickly and successfully implement various strategies.
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