AB Tasty - great start to AB Testing.
July 31, 2017
AB Tasty - great start to AB Testing.
Score 7 out of 10
Vetted Review
Verified User
Software Version
Plus
Overall Satisfaction with AB Tasty
AB tasty was selected by one of our customers after we presented several solutions to them. IT was used as a basis to help the team get informed about AB testing and also to try and find conversion improvement opportunities. The tool was deployed after we shortlisted several key features that we wanted to try after analysing the analytics for the site and identifying locations which were causing friction in customers' ability to transact. We were able to use AB Tasty's prebuilt elements to try out light boxes and other elements that meant we would have had to spend dev time. We could short cut these developments using AB Tasty and only build them if they worked.
- Great for testing features that you want to build
- Great for doing quick iterations for feedback
- Great for learning the basics of AB testing
- The user interface is quite clunky and could do with some improvements.
- They could also do a better job onboarding customers with little experience.
- Great improvement in conversion
- More of a test driven culture
It's a different tool - and could probably borrow some of the UI and ease of use from the other tools, but excels in providing prebuilt functionality and more detailed targeting. It also needs a lot more learning - when the other tools are pretty much pick up and go.