AB Tasty works great for our startup running on a SPA
September 17, 2019

AB Tasty works great for our startup running on a SPA

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Client-side Testing

Modules Used

  • Analytics and Insights
  • Experimentation (A/B Testing)

Overall Satisfaction with AB Tasty

AB Tasty is a reliable, well-thought, user-friendly testing tool. We've been using it across our platform to gather insights about user preferences and to prioritize new features. AB Tasty is now the most powerful testing and personalization tool in the market but I suggest a real assessment of resources and capabilities because unless the company plans on using all the features of the most powerful ones, I think AB Tasty is an amazing alternative, with better cost/benefit ration, specially for startups.
  • User-friendly interface
  • Works well with single page application
  • Customer support
  • Never experienced a bug
  • Reporting (they have been working on that)
  • Increased basket size
  • Increased conversion rate
  • Generated end user insight that rippled into other parts of the business
We haven't hired any support from AB Tasty so the testing ideas are rather generic, which is to be expected. In terms of support overall I have only good things to say; when we started using the server side our team had many questions and AB Tasty has put resources available to explain how to achieve what was needed and address all our questions.
  • We are a custom platform, we have integrated our platform with AB Tasty but no other systems
We haven't integrated any systems to this point.
Optimize does not support SPAs, it was a deal breaker for us. AB Tasty supports it very well.
AB Tasty is well suited for startups that don't have a dedicated resource for testing; it is also well suited for companies using single page applications. It pleases designers, front-end developers, software engineers and the product manager (me) on our team.

AB Tasty Feature Ratings

a/b experiment testing
Split URL testing
Multivariate testing
Not Rated
Multi-page/funnel testing
Mobile app testing
Not Rated
Visual / WYSIWYG editor
Standard visitor segmentation
Behavioral visitor segmentation
Traffic allocation control
Website personalization
Not Rated
Heatmap tool
Not Rated
Click analytics
Not Rated
Scroll maps
Not Rated
Conversion tracking
Goal tracking
Test reporting
Results segmentation