AB Tasty Review
December 13, 2019

AB Tasty Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Client-side Testing

Modules Used

  • Analytics and Insights
  • Experimentation (A/B Testing)
  • Personalization

Overall Satisfaction with AB Tasty

AB Tasty is mainly used within my department, the CRO team, but all members of the company have access to it if needed. We are mainly using it to run AB tests on clients to help them improve conversion rates, revenue, and other important aspects of their business as well as make their websites have a better user experience.
  • Reports are easy to understand and interpret for both myself and clients
  • Customer support is always very helpful and responsive
  • They got rid of graphs which were an important part of showing clients' performance.
  • Preview links should be able to be shown if you navigate to another page.
  • Increased conversion rates for clients
  • Increased revenue for clients
We have run into a lot of little issues, particularly surrounding the September 2, 2019 AB Tasty update that required all previous tests to have to be restarted if still running and all old reports went away. Our AB Tasty rep, Alexandre, was very helpful and got back to us quickly even though I'm sure it was a stressful and busy time for him.
  • Google Analytics
  • Google Tag Manager
We integrate all our tests with Google Analytics and if applicable, google tag manager to be able to have a second way to track results as well as remove outlying orders.
We have not used the AB Tasty heat maps or user recording feature so I'm not too sure how they stack up. As for SiteSpect it is a more intricate testing platform that uses the cloud to run tests, however, it's much more expensive and I think AB Tasty gives more bang for your buck.
I think there are other platforms that do the same as AB Tasty if not offer more but for the price point it can't be beat. A great tool with no complications that's easy to use for myself and my clients. I enjoy using it to create tests and monitoring the results!

AB Tasty Feature Ratings

a/b experiment testing
Multivariate testing
Mobile app testing
Standard visitor segmentation
Behavioral visitor segmentation
Traffic allocation control
Website personalization
Click analytics
Conversion tracking
Goal tracking
Test reporting
Results segmentation