Overall Satisfaction
- Easy to use interface
- Creation of multiple tracking links for a single landing page
- Social media integration
- Website tracking
- Reports could be more detailed
- More flexibility in nurturing process flow
- Act-On helped the company I was working with to more easily send and track emails to prospects
- With Act-On we were able to create a series of nurturing programs and let the software do its magic without having to worry about it
- Tracking the results of campaigns and assets with Act-On was easy and allowed us to quickly identify areas for improvement
Evaluation and Selection
Yes - We were using MailChimp, which is good for batch and blast emails but lacks functionality for lead nurturing and for tracking marketing assets and social media.
- Marketo,Infusionsoft,HubSpot
Price was definitely better, but the ease of use sold us on the product. It also provided just the functionality we wanted without making it complicated to use. We also liked their social media integration abilities and how easy it was to create landing pages and tracking codes.
- Price
- Product Features
- Product Usability
- Positive Sales Experience with the Vendor
Usability and price were the key factors that made us buy Act-On.
Not sure I would change anything.