Act-On Enterprise Edition - Excellent Value in Email Marketing Automation...and so much more.
Updated August 16, 2015

Act-On Enterprise Edition - Excellent Value in Email Marketing Automation...and so much more.

Lindsay Wilson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • ALL

Overall Satisfaction with Act-On

We utilize Act-On for Email Marketing and Automation with Salesforce, in support of our sales team and entire organization. We get great mileage out of the forms and landing pages, both for their intended purposes as well as additional applications. The backend use of the product is used by the marketing department primarily, but our sales team also has visibility. We use Act-On as one of our primary means to keep in touch with our customers, clients, partners and prospects. It is our most powerful non-human sales tool.
  • Act-On's support team is the best I've seen. Our account contact, Jacob Monserrat, is knowledgeable, intelligent, and very responsive. We find this to be a distinguishing factor when compared to similar products.
  • Act-On's user interface is very user friendly and easy to navigate.
  • Act-On's integration with Salesforce is actually quite simple to use. I was pleasantly surprised with how straight froward and easy to navigate it is.
  • We would like more helpful tools and stats on deliverability, spam filter assistance, etc.
  • The WYSIWYG editor can be buggy, but I am told there is a new version on its way.
  • Improved market segmentation leading to improved leads/sales/roi for the sales team.
  • Provides great insight into use interaction and behavior.
  • Forms and landing pages allow you to create unique customer service tools and automated emails for customer service.
  • eROI,ParDot,Marketo
Act-On is very powerful, easy to use, and more cost effective when compared to competitors. We have found that any struggles we've faced were quickly remedied by their top-notch support.

Using Act-On

Great tool, some areas to improve, but overall great value and very powerful.