Fantastic product!
Updated August 17, 2015
Fantastic product!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On
- Everything in the system is extremely user friendly, and I love that everything you need for email creation etc. is all in one place. I can create emails in a fraction of the time it took me before, can easily convert these emails to landing pages to post on the website, and insert links to downloads that I no longer have to gate - but can still get detailed click information on.
- There are a few features that we really loved in Hubspot that are missing from Act-on. One of them is time spent on a page - Hubspot could tell you how long a web visitor stayed in a page or the site, giving an indication of level of interest. I also think that the "anonymous leads" in Hubspot were easier to look thru, search etc.
- We have been able to increase the number of communications we are sending, because it is so much easier to send emails and segment the list as needed.
SilverPop
Hubspot
Exact Target
We compared the features of all of them side-by-side and found Act-on had most of the features we were looking for.
Hubspot
Exact Target
We compared the features of all of them side-by-side and found Act-on had most of the features we were looking for.
Using Act-On
- Email marketing, marketing automation, lead scoring and targeting
Evaluating Act-On and Competitors
We were using an accounting industry specific program called BizActions, combined with Hubspot for lead scoring and analytics.
Act-On Implementation
- Vendor implemented
Act-On Training
- Online training
Act-On Support
No - Customer support is provided with our monthly service fee