Satisfied First-Time Customer
Anonymous | TrustRadius Reviewer
November 04, 2014

Satisfied First-Time Customer

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Act-On

Our Marketing and Sales departments use Act-On. It addresses marketing automation, marketing effectiveness, Webinar marketing, and reporting. It allows us to build intelligent marketing campaigns to take prospects down whatever path we want them to take. It also allows the marketing department and sales users to see if our emails and landing pages are effective. We also utilize the forms to gather more information and validate information on our prospects.
  • Ease of use: Act-On is very user friendly, and it is fairly easy to become familiar with the way the platform works. The automated program builder is especially user friendly.
  • Customer service: Before and after purchasing Act-On we received great customer service from our sales rep, who is still in touch with us today, and our customer success manager.
  • Webinar Integration: The integration with WebEx is great, so that we can promote and measure the attendance of our webinars with ease.
  • Reporting: The reporting capabilities are not as robust as we would like
  • Automated program flexibility: Although the automated programs are very useful, since they are so user friendly we've found that they are not capable of advanced intelligence that we would like to experiment with
  • Our Sales team has seen increased efficiency as well as our marketing team, since Act-On allows us to create programs and pre-schedule messages
  • We have been able to gather more information about our prospects, which has helped us target them more effectively
  • Greater visibility to what is being read and clicked on is very useful, and helps us serve our prospects and current clients better
The email capabilities of Act-On are much more robust than those of Salesforce, which is why we use Act-On in conjunction with Salesforce to maximize our marketing efforts. Act-On allows us to use email automation and build intelligent programs, where Salesforce does not.
The only reason we would not renew is if we decided to go with a platform that has a more robust automated program builder. Other than that, we have been very satisfied with Act-On and anticipate to renew.
If you have a lot of experience using automated programs, you may find Act-On to be a bit too simple for you. Act-On is perfect for those companies who are implementing an automated marketing platform for the first time, or whose users do not have a lot of experience. Act-On is also very well suited to companies who use WebEx for webinars, since the integration is very useful.