TrustRadius
Cost effective email marketing
https://www.trustradius.com/marketing-automationAct-On SoftwareUnspecified7.4364101
No photo available
May 08, 2015

Cost effective email marketing

Score 8 out of 101
Vetted Review
Verified User
Review Source

Software Version
Current
Modules Used
Marketing Automation, Landing Pages, Forms, Campaigns

Overall Satisfaction with Act-On

We currently utilize Act-On to nurture and engage prospective job candidates for our clients (we utilize a different software for business development and lead generation). It allows us to market directly to specific segments of our internal database based on candidate's location and practice preferences. This allows us to provide highly targeted opportunities to candidates that they are likely to be interested in.
  • Their marketing automation is top notch, with the ability to nurture contacts based on a variety of possible actions
  • Their new composer is very user friendly and makes creating beautiful, responsive emails a breeze
  • The tracking and reporting capabilities allow you to see the effectiveness of individual emails and entire campaigns
  • Their social publishing feature is very weak and doesn't provide the insight necessary to fully manage your social media presence
  • There are limited options in customizing call-to-action buttons
  • Increased employee efficiency
  • Ability to reach out to candidates who indicated interests through actions but did not follow all the way through
  • Greater insight into candidate's motivating factors
  • HubSpot,marketo
Marketo was a far more expensive option that provided roughly the same services.
Hubspot is the product we currently use for our client facing marketing.
This is very much geared towards email marketing. If you would prefer a fully integrated marketing platform, this isn't the solution for you. This is instead a great tool to use as part of marketers toolkit, along with a good CMS, social media manager, etc.)

Act-On Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
3
Landing pages
5
A/B testing
8
Mobile optimization
8
Email deliverability
10
List management
10
Triggered drip sequences
10
Lead nurturing
8
Lead scoring and grading
6
Data quality management
8
Automated sales alerts and tasks
10
Calendaring
3
Event/webinar marketing
3
Social sharing and campaigns
3
Social profile integration
2
Dashboards
8
Standard reports
6
API
Not Rated
Role-based workflow & approvals
7
Customizability
2
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated