Today flexibility in softwares is the key. This system allows you to decide how to get you thing done.
November 16, 2015

Today flexibility in softwares is the key. This system allows you to decide how to get you thing done.

Christoffer Björk | TrustRadius Reviewer
Score 9 out of 10
Vetted Review

Overall Satisfaction with Act-On

We are a telemarketing company and we have seen that the decision makers have more and more knowledge in the products that they buy. We use Act-On for ourselves to create more leads, but we also work as an agent in the Scandinavian market. Here we sell and consult Act-On and marketing automation.
  • The integration of other platforms so you don't have to discard your existing systems.
  • You can create every e-mail, form and landing page in every way you like! Do it inside Act-On or with your existing system.
  • Connect all your arenas. It is really helpful to connect email with website and social media.
  • The way to create emails, landing pages and forms could be even better. It is very important that everything looks really good and the same profiling as the rest of the media on website for example.
  • The startup could be a bit easier to setup. It has already improved with a checklist which is good.
  • Thanks to Act-On we are able to attract, convert and take action to leads from our website much faster. This improved lead response has increased our prospects to business ratio.
We selected Act-On because they have a good API and are very flexible to other systems.
Because Act-On is very flexible it suits most companies.

Act-On Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
8
Landing pages
7
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
10
Social sharing and campaigns
8
Social profile integration
8
Dashboards
10
Standard reports
8
Custom reports
9
API
9
Role-based workflow & approvals
8
Customizability
8