The Best is Yet to Come for Act-On!
November 16, 2015

The Best is Yet to Come for Act-On!

David Grande | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

Currently, we use Act-On as our email marketing platform to help engage our customers through the IT department for marketing. Act-On addresses the biggest issue of any company and that is; how to manage your email marketing lists with continuity and engagement.

Pros

  • Functional
  • Comprehensive Format
  • Easy to Use

Cons

  • Better tutorials for specific tasks
  • More thorough video instruction
  • Better email opt-in integrations
  • Customer Service is great.
  • System Flow is easy.
  • Organization and Reporting are superb.
I have used GetResponse, MailChimp and AWeber as email marketing platforms and must say Act-On is the best and most complete for businesses who are well established and looking to grow even further.
MySQL Data Access Components (MyDAC), AppAssure, DigitalOcean
250,000 to 1 million
B2C
Act-On has simple processes to handle all your email marketing needs.

Act-On Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.3
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
10
Automated sales alerts and tasks
9
10.0
Event/webinar marketing
10
9.0
Social sharing and campaigns
9
Social profile integration
9
9.3
Dashboards
10
Standard reports
9
Custom reports
9
8.5
API
9
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8

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