Professional looking results and great insight to customer behavior!
November 20, 2015

Professional looking results and great insight to customer behavior!

Laura Peterson | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On Software

Act-On is used by all of the marketing personnel across the organization.

Pros

  • Customer Service
  • Act-On University
  • Statistics

Cons

  • Reports are bulky
  • Color choice in editing would be helpful if Pantone choices were available,
  • faster lead conversion
Much more sophisticated with many more features. More professional looking output and better stats.
Well suited for industry leaders with an experienced sales and marketing team

Act-On Feature Ratings

4.4
WYSIWYG email editor
3
Dynamic content
5
Ability to test dynamic content
5
Landing pages
2
A/B testing
2
Mobile optimization
7
Email deliverability reporting
7
List management
7
Triggered drip sequences
2
6.5
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
5
Automated sales alerts and tasks
5
7.0
Event/webinar marketing
7
5.0
Social sharing and campaigns
5
Social profile integration
5
3.0
Dashboards
3
Standard reports
3
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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