Item: Act-On Software
Rating: 9
Author: Jonnie Jensen

Use Cases and Deployment Scope

We use Act-On both in our business for our own lead generation and marketing automation as well as for our clients. It helps us track clients on to our website and to turn that traffic into first leads, then nurtured prospects and finally customers. It is a complete service and so that enables us to efficiently do what needs to be done.

Pros and Cons

Landing pages
Email marketing
Lead tracking and nurturing
Marketing automation
Customer services are exeptional

Social media management could improve but our needs are greater than your average business so likely sufficient for most companies.
CRM system I would prefer it to be baked in rather than needing the additional cost of Salesforce or Sugar. However these tools are so good at what they do that for any company that can afford both or has an existing CRM system that can be plugged into Act-On, - than why have a feature of Act-On that you do not use.

Return on Investment

Landing page creation
Lead management
Internal management of leads and prospects
Customer loyalty and lifetime value
Sales and revenue
Speed of sale
Measurement of marketing investment - tracking ROI

Alternatives Considered

HubSpot

At the time of my decision I chose Act-On over HubSpot because of the ease of integration into websites. Cost was also a factor - I felt Act-On was a better value for the money. Customer service at Act-On is exceptional.

Other Software Used

Campaign Monitor, Leadpages, GoToWebinar

Likelihood to Recommend

Act-On is simple to use but make sure you are going to have the appropriate resource in your business. Any marketing automation tool needs the right application. Fortunately Act-On's support is exeptional plus companies like mine can help you get the best results out of it.

Act-On is simple to use, yet powerful and has customer services you can utterly count on

Overall Satisfaction with Act-On