Act-On is simple to use, yet powerful and has customer services you can utterly count on
November 20, 2015

Act-On is simple to use, yet powerful and has customer services you can utterly count on

Jonnie Jensen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

We use Act-On both in our business for our own lead generation and marketing automation as well as for our clients. It helps us track clients on to our website and to turn that traffic into first leads, then nurtured prospects and finally customers. It is a complete service and so that enables us to efficiently do what needs to be done.

Pros

  • Landing pages
  • Email marketing
  • Lead tracking and nurturing
  • Marketing automation
  • Customer services are exeptional

Cons

  • Social media management could improve but our needs are greater than your average business so likely sufficient for most companies.
  • CRM system I would prefer it to be baked in rather than needing the additional cost of Salesforce or Sugar. However these tools are so good at what they do that for any company that can afford both or has an existing CRM system that can be plugged into Act-On, - than why have a feature of Act-On that you do not use.
  • Landing page creation
  • Lead management
  • Internal management of leads and prospects
  • Customer loyalty and lifetime value
  • Sales and revenue
  • Speed of sale
  • Measurement of marketing investment - tracking ROI
At the time of my decision I chose Act-On over HubSpot because of the ease of integration into websites. Cost was also a factor - I felt Act-On was a better value for the money. Customer service at Act-On is exceptional.
Act-On is simple to use but make sure you are going to have the appropriate resource in your business. Any marketing automation tool needs the right application. Fortunately Act-On's support is exeptional plus companies like mine can help you get the best results out of it.

Act-On Feature Ratings

8.5
WYSIWYG email editor
9
Dynamic content
6
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
8
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
8.0
Event/webinar marketing
8
6.0
Social sharing and campaigns
6
Social profile integration
6
9.0
Dashboards
Not Rated
Standard reports
9
Custom reports
Not Rated
9.5
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10

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