TrustRadius
Act-On Review
https://www.trustradius.com/marketing-automationAct-On SoftwareUnspecified7.4364101
Courtney Hieb profile photo
November 23, 2015

Act-On Review

Score 10 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Act-On

Our organization utilizes Act-On from a marketing standpoint. It addresses the problems of reaching our customers, keeping them informed, and addressing any questions they may have. It acts as a tool to send and collect information from customers around the world. It is an intuitive tool that effectively reaches any audience.
  • There are many customization tools available within Act-On to personalize your brand and tailor your marketing campaigns for each audience.
  • Automated programs are a key feature within Act-On. This takes away much of the manual labor associated with email campaigns.
  • Act-On provides an abundant amount of resources for its customers. Act-On University and the customer success managers are always available to answer your questions.
  • It took me a little while to get the feel for customizing outbound messages. Some of the tools were a little hard to get used to.
  • Act-On has most definitely increased our efficiency of sending out information to our customers. With the ability to send out email blasts to thousands of customers and see the results of those campaigns instantly, there is always room to improve your methods and see what worked well and what didn't.
Act-On is an appropriate choice for our company simply because it offers many different opportunities for us and is an intuitive program. We are still exploring all that Act-On has to offer and what areas we plan to utilize in the future. As mentioned before, the resources Act-On offers makes them a great choice for our company.
Act-On is well suited for any company that has a need or desire to send information to its customers. Furthermore, you want to be able to assess the success rates of your campaigns. With that being said, pretty much any company could benefit from using Act-On. There are a variety of tools to suit any company's needs.

Act-On Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability
10
List management
10
Triggered drip sequences
Not Rated
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10