Guaranteed Lead Generation and Support
November 23, 2015
Guaranteed Lead Generation and Support
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On
We use Act-On as our primary marketing platform. I use it for drip campaign, email marketing, webinar set up, social media, and reporting. This tool has allowed use to continue our 20% yearly growth because of its ease of use and ability to get through to the intended audience. The automation features in this product are huge time savers and the ability to integrate with our Salesforce and WebEx tools allows for consistency across our organization. Our bounce rates have gone from over 50% to under 3%. We are able to get visibility into how our potential customers are accessing our information through the Act-On tool. This enables us to craft our messaging accordingly. The reporting from the very beginning to the end is invaluable for reporting and budgeting.
- Webinar Creation-This is synced up with our Saleforce and WebEx tools for a smooth seamless event from start to finish. Getting our message through but also keeping our CRM up to date with the interaction.
- Send Over Time- I cannot preach enough about how effective this feature is for getting messaging through. You are able to select specific time blocks that you would like your blast to drip out. This allows them to less likely be marked as spam because they trickle out.
- Automation-Some of the best drip marketing features I have ever seen! Automation allows for multiple lists and segments with an endless group of messages. One of the best ways to save you and your team time and allow the customers to raise their hands for help.
- Support-Their support staff is amazing! You never have to talk to someone you cannot understand or that is not personable. They are always ready and eager to help in anyway they can. Their ability to escalate and get answers the same day is very impressive.
- I would really like to see the "send over time" feature be added back to the webinar messaging. This feature is very important for maintaining a low bounce rate.
- It would be nice to allow for more flexibility with the information processed in funnel reports. Not all of the options available will allow for the data that we are looking for.
- They need to design a better functioning more realistic marketing calendar.
- Incredible time saver
- Faster lead conversion
- Savings on employee expenses.
- Swiftpage ACT! and MailChimp
These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.