Overall Satisfaction with Act-On Software
Marketing and support teams use Act-On daily at our shop. I provides a central place to create and publish most interactive communications.
- Email and Landing Pages, great feature set. Flexible for different skill level users. Easy integration to CRM.
- Robust list and contact management allowing complete communication cycle to take place in one place.
- Solid lead scoring platform and follow up tools.
- Social Media tool needs development.
- Faster lead conversion, increased employee efficiency, better customer service.
Act-On Feature Ratings
Using Act-On
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Familiar | None |
- Dynamic Lists coming from Microsoft Dynamics are tremendously powerful and easy to develop.
- Lead Scoring system is easy to set up change and read
- Sales rep module is fantastic and it gives your sales rep total transparency into what marketing is sending out
- Social media tools need updating
- Data Studio needs a serious re-haul, cannot pull fast reports