Very flexible Automation tool - great customer support.
Updated September 19, 2019

Very flexible Automation tool - great customer support.

Jose Aguilar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Act-On Software

Marketing and support teams use Act-On daily at our shop. I provides a central place to create and publish most interactive communications.
  • Email and Landing Pages, great feature set. Flexible for different skill level users. Easy integration to CRM.
  • Robust list and contact management allowing complete communication cycle to take place in one place.
  • Solid lead scoring platform and follow up tools.
  • Social Media tool needs development.
  • Faster lead conversion, increased employee efficiency, better customer service.
Great integration to WebEx! If you are running WebEx webinars, you have to evaluate Act-On as your automation tool.

Act-On Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
8
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Event/webinar marketing
10
Social sharing and campaigns
2
Social profile integration
2
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
Not Rated

Using Act-On

It is probably the fastest to set up and get automation going for small and mid sized marketing teams
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Familiar
None
  • Dynamic Lists coming from Microsoft Dynamics are tremendously powerful and easy to develop.
  • Lead Scoring system is easy to set up change and read
  • Sales rep module is fantastic and it gives your sales rep total transparency into what marketing is sending out
  • Social media tools need updating
  • Data Studio needs a serious re-haul, cannot pull fast reports