Easy Automation at a Great Price!
Anonymous | TrustRadius Reviewer
Updated July 03, 2019

Easy Automation at a Great Price!

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Act-On Software

We use Act-On for all of our email efforts. Currently, just the email department is using Act-On. We needed a platform to send one-off emails and automation tracks. Currently, we have over 8 automated nurture tracks. For example, if someone is added to our lead database they will instantly receive a welcome email followed by a demo email. We needed an easy to use solution to set up these automated tracks and chose Act-On based on the intuitive level of service it offers.
  • Act-On excels with its Salesforce integration. We haven't had any issues and it's always in sync.
  • Easy automation. It's really easy to set up workflows and the smart logic just makes sense.
  • One of my favorite features is the ability to change links and images after an email has been sent. For example, if you have the wrong link after the email has been sent it's easy to go into Act-On, change the link, and Act-On will automatically create a redirect.
  • The database is a mess. Currently, there is no way to search the database for an individuals profile. You have to go into the list you think the individual resides in and do a search. This causes a lot of wasted time if you are using multiple lists.
  • RSS feed is lacking. Certain design limitations make the RSS to email feature pointless. It looks like it was designed in the early 2000s.
  • My biggest complaint is that the software is buggy. Sometimes the email won't be sent out in time.
  • It has saved us a lot of time and money by automating a lot of our email efforts. No more sending manual welcome emails.
  • Email is one of the cheapest platforms for ROI and Act-On is priced very competitively.
  • We use it for website forms so it has saved us money by not having to have another form software.
We looked at using Pardot and decided to use Act-On due to pricing and ease of use. Pardot had a better Salesforce connection since they are owned by Salesforce. Pardot was very expensive and didn't offer some of the functionality we were looking for. For example, Pardot does not offer GDPR dynamic forms.
Act-On is great for email sends and automation. It's very intuitive and easy to use. Setting up forms is a breeze and plugging in social aspects is easy as well. It's not well suited as an all-in-one. For example, if you are trying to use it for building landing pages you will be very disappointed.

Act-On Feature Ratings

WYSIWYG email editor
8
Dynamic content
5
Ability to test dynamic content
5
Landing pages
3
A/B testing
3
Mobile optimization
6
Email deliverability reporting
10
List management
2
Triggered drip sequences
10
Lead nurturing
8
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
6
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
5
Standard reports
5
Custom reports
4
API
10
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated