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Act-On review
Updated September 25, 2019

Act-On review

Christi Moses | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On Software

We are using Act-On to reach our customers through email blasting. We also use landing pages and forms to support our website. Currently it is accessed mainly by our marketing department, but the plan is to integrate it into other systems to provide additional customer information to sales soon. We are able to see if our email marketing campaigns are successful through easy reporting setups built within the system.
  • Representatives are responsive to customer needs.
  • Act-On continuously works on improving their system - using customer feedback to help them know where to focus.
  • Technicians are friendly and responsive.
  • I would like to see a way to schedule a single email to multiple groups at different dates & times by accessing the email just once, instead of programming a new email every time.
  • I would like to see easier features with mapping hyperlinks - where you could use your mouse to draw out areas to link to a url.
  • Increased employee efficiency - with each upgrade and additional set of features that Act-On releases, I get more efficient and learn new ways to reach my customers in a way that works for them.
Our previous provider was not able to provide the level of reporting functions and multiple customer segmentations that we enjoy today. Now I set the segmentation queries and never have to run it again because it auto-updates! Wonderful!
We loved that the reporting features are built-in and so easily accessed and understood. We also love that our usage level is based on the number of addresses we email to, not by the number of emails we send. This is a key point when you are segmenting your customers into smaller focused areas of focus. I like that we can schedule an email at any time and can schedule them in advance.

Act-On Feature Ratings

9.3
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
Not Rated
Landing pages
10
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
Not Rated
9.0
Lead nurturing automation
Not Rated
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
Not Rated
10.0
Calendaring
10
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
10
8.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Act-On Software

Ease of use. Continued features and program upgrades. Representatives responses to customer questions and concerns are always professional and helpful.

Evaluating Act-On and Competitors

Yes - We weren't using a product previously. We were using another company that programmed our eblasts for us using whatever product they used.
  • We were not able to send whenever we wanted. Our phone system went down and we wanted to email our customers to let them know of other ways to communicate with us. Our old service responded that they didn't have an opening in their schedule until that evening! With ActOn, we are able to send out eblasts at a moment's notice, if needed.
  • We couldn't get reports on what was sent.
  • If our contact person went on vacation, we were unable to send eblasts. He manually triggered them, somehow.
  • It was a huge hassle for almost 0 benefit.
  • Price
  • Product Features
  • Analyst Reports
The features and the price were the two very biggest draws in the beginning, followed closely by the reports. Our old service cost 3x more than ActOn and we had basically no features, seriously limited availability to send, and no reporting.

Since then we've checked out other services and have not found one that beats what we have now.

Act-On Implementation

Act-On Support

Overall I've had wonderful experience with their service. I have only had one experience that I would consider unsatisfactory and may have partially been due to my inexperience with some of the areas that we were having to delve into to fix an issue. The issue took a little longer than normal to resolve, but the tech kept at it until we did get it resolved.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Quick Initial Response
None

Using Act-On