How Act-On helps to improve the Marketing process

ADAM Software is using Microsof Dynamics CRM and Act-On was one of the only providers that had an out of the box integration with that platform. The integration works seamlessly and helped us improve collaboration between marketing and sales. Act-On allows us to build different segments in only a few clicks. That way, we can set up campaigns for many different audiences. The mail editor is quick and easy to handle. It allows you to create professional looking emails, with a lot of personalization options. When attributing leads to sales they can access a timeline of all of the lead contact points. Also the reporting tools are worth mentioning. They are very detailed, but remain readable and easy to explain.