How Act-On helps to improve the Marketing process
November 24, 2015

How Act-On helps to improve the Marketing process

Stéphanie Poelman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

ADAM Software is using Microsof Dynamics CRM and Act-On was one of the only providers that had an out of the box integration with that platform. The integration works seamlessly and helped us improve collaboration between marketing and sales. Act-On allows us to build different segments in only a few clicks. That way, we can set up campaigns for many different audiences. The mail editor is quick and easy to handle. It allows you to create professional looking emails, with a lot of personalization options. When attributing leads to sales they can access a timeline of all of the lead contact points. Also the reporting tools are worth mentioning. They are very detailed, but remain readable and easy to explain.
  • Mail program
  • Reporting
  • Nurturing program
  • Support
  • Unsubcribe contacts
  • Scheduleling social shares
  • Faster lead conversion
  • Better communication between marketing and sales
  • Complete control over the mail process
HubSpot was the only one that had an out of the box integration with Dynamics CRM and the integration works seamlessly. Act-On was one of the most inexpensive ones. Money well spent!
Act-On integrates very well with Microsoft Dynamics CRM.

Act-On Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
9
Mobile optimization
7
Email deliverability reporting
9
List management
8
Triggered drip sequences
8
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
Not Rated
Event/webinar marketing
8
Social sharing and campaigns
6
Social profile integration
8
Dashboards
8
Standard reports
9
Custom reports
9
API
7
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
Not Rated