Great marketing automation tool with more to offer
April 04, 2016
Great marketing automation tool with more to offer
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On
At the moment the marketing team uses Act-On for email marketing and sending out surveys. It helps us with creating and sending more personalised and targeted emails with a better response rate than we had before.
We are planning to integrate Act-On with our bespoke CRM system so that we could also use it for lead generation and nurturing as well as sending our proposal emails via Act-On.
We are planning to integrate Act-On with our bespoke CRM system so that we could also use it for lead generation and nurturing as well as sending our proposal emails via Act-On.
- I love the straightforward list management features of Act-On. It is easy to update and manage lists and the fact that segments are 'live' means I do not have to worry about updating individual segments as long as I have an up-to-date master list.
- The use of the email composer could not be easier. With the drag & drop email builder it is really easy to design an email and change the content around if I change my mind.
- I find it useful that we can not just create email templates but also create our forms and landing pages in Act-On, so I do not need a web developer to create a landing page for an offer in my mailer any more.
- Form composer needs improvements as it is not as easy to use as the email and landing page composer at the moment.
- More articles on automated programmes at the Act-On University would be useful.
- Improved marketing activity - we learned a lot about our customers by sending out forms and surveys to clients and prospects.
- Employee efficiency - we need less help from a web developer to create our emails, forms and landing pages.