A Closer Look at ActiveCampaign from a Frequent User
October 31, 2018

A Closer Look at ActiveCampaign from a Frequent User

Tracy Beers | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

My company uses ActiveCampaign for email marketing for one of my clients. We specifically use ActiveCampaign vs any other email marketing programs because of the ability to set up automations and its ability to integrate with their WooCommerce website and the ability to track events in Google Analytics.

Pros

  • Easy to create and format emails with a "drag and drop" interface. Anyone can easily create an email with little instruction.
  • You can also use custom HTML to create an email or email template so that you can be assured the email you are sending looks EXACTLY like you want it to or matches your website exactly.

Cons

  • There is no media database/library. All images uploaded for use just kind of "live" with the user that uploaded them in the emails and there is no easy way to organize them and there is no way to share them amongst different users. So needless to say, images are just kind of a mess.
  • Campaigns can be organized by various methods - type, status, label and list. But there is no way to organize by campaign name, date created or date scheduled/sent which would be helpful for the person creating all the emails to keep track of what's done and needs to be done. (You can sort by 'last modified' but if you jump around a bit between emails, that doesn't help.)
  • Positive ROI: ActiveCampaign has allowed us to use tags and automation to segment our subscribers based on purchases so that we can keep those buyer engaged with emails and information that pertains to the specific things they are interested in, and not bother them with things they are not. Thereby increasing open rates and click-throughs and decreasing unsubscribe rates which thereby increases sales.
  • Negative ROI: Learning the program takes some time as do setting up the automations, so you need to be willing to make the investment in time to do so. Initially, this may adversely affect your ROI.
ActiveCampaign is the only option (compared to ConstantContact and MailChimp) for creating marketing automations and drip campaigns. If you don't need automation, Constant Contact and MailChimp are a lot easier to use.
ActiveCampaign is not for everyone. It is well suited for those who understand email marketing or have experience with email marketing and automations. If you are not going to use it for the automations, it's probably not worth using it. You are just as well served using a less expensive and simpler program that is easier to use.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
5
Landing pages
5
Mobile optimization
8
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
Dashboards
5
Standard reports
8
Custom reports
6

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