ActiveCampaign is one of the most flexible marketing automation platforms out there!
November 06, 2018
ActiveCampaign is one of the most flexible marketing automation platforms out there!
Score 8 out of 10
Vetted Review
Software Version
Small Business
Overall Satisfaction with ActiveCampaign
We use ActiveCampaign to generate and nurture leads, manage sales pipeline with a built-in CRM to help close sales, and stay in touch with existing customers. It's an integral part of the business as it helps bring in new customers and keep existing customers while increasing their lifetime value with new orders and services.
- Automation campaigns are excellent in ActiveCampaign. It allows granular control over what happens when to whom and how. You can create very complex automated campaigns to nurture leads at the right time with the right content.
- Ability to create custom pipelines is great as it allows us to cater to different sales processes that vary depending on customer type and/or different services, so we can track the right information in a flow that makes sense in specific situations.
- Sending 1-to-1 emails in CRM that are tracked so we know when contacts open emails.
- Chrome extension for Gmail is really useful to access contact data within emails in Gmail and being able to track emails sent in Gmail.
- You can't add a contact without an email address.
- Site tracking of visitors sometimes doesn't work, so when they submit a form their activity prior to form submission is lost.
- Sales/CRM reporting is very limited. Anyone coming from a proper CRM like Salesforce would find reporting unusable, especially sales teams.
- Email builder needs some work, it has certain limitations and doesn't allow custom designs to be editable in the builder.
- No Android app for CRM (suppose to be in the works as we were told).
- ActiveCampaign is the base of our marketing communications operations. So all the leads that we generate and nurture go through ActiveCampaign, which means most of not all of our revenue directly or indirectly is related to ActiveCampaign. It helps us operate and grow the business.
- It helps us provide more personalized experience for new leads as well as our existing customers.
- It makes communication more efficient, especially with the Gmail integration.
Before ActiveCampaign we were using both MailChimp for some stuff as well as Hatchbuck for other stuff. The main reason we went with ActiveCampaign is the comprehensive automated campaigns you can set up. Hatchbuck's automated campaigns were very limited, you couldn't do much behavioral targeting. Same applied for MailChimp, automated features were limited. Plus, with MailChimp your contacts are stuck on one list and you can't easily move them around or segment across lists based on keywords/tags. That's where ActiveCampaign truly shines.