ActiveCampaign is a solid platform to grow and scale using email
June 02, 2020

ActiveCampaign is a solid platform to grow and scale using email

Maya Gaddie | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to send regular newsletter emails and share educational email series. It's been useful for keeping in touch with clients and keeping client-specific notes. It's also easy to use and recommend to clients whether they are new, or a seasoned professional. AC included features we really wanted and faired well compared to some more robust systems, and it was a tool that we could continue to grow and evolve with.
  • Automated emails
  • Automated email sequences
  • Scheduled emails
  • Detailed client notes
  • Overall user experience/design.
  • 50% increase in email signups.
Well suited:
  • Very well suited for basic and complex automations.
  • Recently added the ability to customize to the specific client experience.
  • Easy to use and grow with as you build and scale.
Less Appropriate:
  • Lacking intuitive and easy to use design with email signup boxes.
  • No built-in features to easily customize messages and timing based on a set of client factors.

ActiveCampaign Feature Ratings

WYSIWYG email editor
6
Dynamic content
5
Ability to test dynamic content
5
Landing pages
4
A/B testing
5
Mobile optimization
9
Email deliverability reporting
8
List management
8
Triggered drip sequences
6
Social sharing and campaigns
6
Social profile integration
6
Dashboards
8
Standard reports
8
Custom reports
8
API
10
Customizability
6