Item: ActiveCampaign
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use AC across our entire organization. We eventually chose it as our email marketing software because it was seamless, easy to use/train employees to use and integrated with all of our other platforms. The automation tools are powerful and were heads above other platforms we used in the past.

Pros and Cons

Being able to easily set and track clear automation goals is a huge asset for us.
Site and event tracking are great.
The amount of features available at a reasonable price.

There could be more options for subscription forms but this is not a major issue.

Return on Investment

It has allowed us to track our success more easily and effectively.
ROI was clear within 1 month.

Alternatives Considered

I have used Mailchimp extensively in the past and found AC to be easier to use and much more powerful in various ways. For email automation, reporting and tracking it is the best product available in my opinion.

Other Software Used

Zapier, HubSpot CRM, HubSpot Sales

Likelihood to Recommend

Integration with HubSpot is seamless compared to some other solutions we used in the past. For us, this is key as it allows us to not miss a beat. Another feature we use a lot and has helped us tremendously is the easy to read and use automation maps. We have a much better big picture look at our email automations because of this and can more easily set goals.

Easy to use and effective platform for small business

Software Version

Overall Satisfaction with ActiveCampaign