Easy to use and effective platform for small business
June 03, 2020
Easy to use and effective platform for small business

Score 10 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with ActiveCampaign
We use AC across our entire organization. We eventually chose it as our email marketing software because it was seamless, easy to use/train employees to use and integrated with all of our other platforms. The automation tools are powerful and were heads above other platforms we used in the past.
Pros
- Being able to easily set and track clear automation goals is a huge asset for us.
- Site and event tracking are great.
- The amount of features available at a reasonable price.
Cons
- There could be more options for subscription forms but this is not a major issue.
- It has allowed us to track our success more easily and effectively.
- ROI was clear within 1 month.
I have used Mailchimp extensively in the past and found AC to be easier to use and much more powerful in various ways. For email automation, reporting and tracking it is the best product available in my opinion.
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