Few tweaks away from being the best in its class
June 26, 2020

Few tweaks away from being the best in its class

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We started using ActiveCampaign as a tool to collect and manage our database of contacts and to create email campaigns and newsletters. This is pretty straight-forward and easy to use. Our sales team was recently engaged to use the CRM component with the Deals features. While this is well developed and easy to use overall, we are facing some issues either because the platform has some flaws, either it was not explained well enough how to use it.
  • Easy to use
  • A lot of features
  • Friendly price
  • email integration is flawed. Synchronising the email address with a deal does not bring only the relevant conversation between Sales Agent and Contact referring to a deal; all emails with the contact or with the sales agent are imported. So this feature is useless as it is wrongly implemented - you can not track the conversation and see what your contact and sales discussed so far. Also the feature does not bring the attachments of an email (if, for example, there was an offer or a brochure sent by one of your sales team, no one will be able to see it and pick up the sales process).
  • Deals reporting needs improvement. reporting from deals is a bit confusing and not very friendly. There are some features, but so far they don't hold a lot of value and still we need to go through a lot of manual work to get some data. Some reports (e.g. funnel) show numbers and percentages, but you can not see who the contact was and explore the case-by-case issue (e.g. if there were 4 deals LOST in stage X, we need to see who the contacts were so Sales can explain case by case why the deal was lost)
  • Customer service reply time needs optimization. It can be improved with better response time. If we open a case today regarding an issue or need assistance, getting a response after 3-4 days is not fast enough.
ActiveCampaign is way better than Salesforce - it offers much more value for the cost, way easier to use and doesn't require assistance from a "Salesforce partner" (who usually charges a lot of money and delivers bad results over a very long time).
Good to manage database of contacts and to create email campaigns and newsletters.

Good but needs improvement for CRM and deals - especially the reporting features.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Dynamic content
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Lead nurturing
Lead scoring and grading
Data quality management
Automated sales alerts and tasks
Social sharing and campaigns
Social profile integration
Standard reports
Role-based workflow & approvals
Integration with Salesforce.com
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated