Powerful and flexible automations.
July 13, 2020

Powerful and flexible automations.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign as the core of our marketing. We've set up an elaborate system of automations that move customers through over a year's worth of content. Now we can focus on generating leads and the system we set up as ActiveCampaign does the selling for us. It's a great improvement over previous email marketing platforms we've used in the past. We're entrenched and I wouldn't have it any other way.
  • Building conditional automations.
  • Nice visual email editor.
  • Tracking results.
  • The email editor does not do a good job of Comand-Z for undoing steps.
  • The "restore previous version" functionality is clunky.
  • Advanced search limits to 5 filters on a given search.
  • We're selling more.
  • We're keeping customers engaged for longer and increasing lifetime value.
AC is WAY more flexible and powerful when setting up automations. That's why we migrated.
If you have anything other than a simple list you need ActiveCampaign. For any kind of automations, even just a welcome sequence, it's needed.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
9
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated