Makes nurturing leads so easy!
July 13, 2020

Makes nurturing leads so easy!

Emma Patterson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

As a solo-entrepreneur I use ActiveCampaign to stay top of mind with my existing customers and list, guide students through my eCourses, lead subscribers through funnels which educate them and encourage them to buy.

Pros

  • Create and send one-off email campaigns easily.
  • Create simple automations that trigger when someone purchases a product.
  • Create complex automations with goals and 'if this then that' actions to easily create funnels that seem personalised to each subscriber.
  • Link one automation to another.

Cons

  • Ability to send a single automation email to a user.
  • Ability to easily drop a user into a specific part of an automation.
  • Send test emails without TEST in the subject line.
  • My list has grown from 100 to over 3,000 in less than 2 years.
  • Sooooo much easier to use.
  • The automation potential seems far superior.
  • The interface is more intuitive.
ActiveCampaign is very well suited to people who value email as a tool to grow and nurture their existing and potential customers. If you want to create automations and complex funnels, then ActiveCampaign is amazing! If you just want to send out a weekly newsletter then it's probably overkill and you'd be better off with a much more basic and cheaper option.

ActiveCampaign Feature Ratings

7.7
WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
7
Triggered drip sequences
8
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.0
Dashboards
Not Rated
Standard reports
7
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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