Great tool for email and marketing automation
July 23, 2020

Great tool for email and marketing automation

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign for email campaigns like one-off announcements and newsletters, as well as for automation tied to landing pages and other opt-ins. Our marketing department uses the software primarily. We are a small business and this is our primary tool for marketing and email automation.
  • User interface.
  • Designing campaigns.
  • Managing contacts.
  • Managing lists and list segments.
  • Editing/changing format of draft campaigns could be easier.
  • 3rd party integrations could be more robust.
  • Positive ROI in terms of saving time and resources.
  • Improves brand perception to have professional looking campaigns.
If you're not a professional or trained marketer and just need a simple, easy to use software interface for building automations and email campaigns, this is a great tool. Saves a lot of time and does not take too much time to learn the interface and basic functionality.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
7
Ability to test dynamic content
7
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
Not Rated
Social sharing and campaigns
10
Dashboards
9
Standard reports
9
Custom reports
9
API
9
Role-based workflow & approvals
9
Customizability
9